Cannabis Infused Drinks Market Trends, Revenue Share & Opportunity Status Analyzed during 2019-2029 | Key Players are Mirth Provisions Inc., Dixie Brands Inc., Canna Punch, etc.

As per the current market trends and the promising nature of the cannabis infused drinks market, it can be estimated that the future holds positive outcomes. In order to provide a deep insight about the concerned market, FACT.MR would be publishing a resourceful analysis that will enclose knowledge about the regional cannabis infused drinks market size, revenue and opportunity status. Readers will be offered the privilege to decode various facets of the market during 2019-2029, together with the active access to secondary and primary research methodology. Furthermore, various segments of the market associated to product, application, end-user etc., would also be present in this intelligent research report.

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In Brief:

Global sales of cannabis infused drinks will surpass US$ 200 Mn in 2019, propelled by growing efficiencies in the delivery methods of drinkables, along with increasing discretion and social acceptance of the consumption method, in contrast to smoking cannabis.
Broader legalization of marijuana has led big alcohol producers to pivot to pot in the recent past. Cannabis infused beer continues to account for leading shares of the market, approximately 80%, which can be attributed to the strong perception of leading beer brewers that intersection between cannabis-infused functional beverages and beer makes a good business sense.
The US will remain the leading market for cannabis infused drinks, as leading manufacturers focus on creating safer ways of ingesting cannabis for consumers, while the start-ups continue to scramble for capitalizing on demand through new range of cannabis-infused beverages.
Canada is expected to be the high-growth market for cannabis infused drinks, with gains primarily driven by the recent federal legalization of marijuana.
What are the Key Growth Drivers of Cannabis Infused Drinks Market?

Manufacturers of cannabis infused drinks are putting more efforts for creating proper emulsification of THC, in a bid to achieve proper suspension within liquids and quicker uptake time - under 30 minutes. This falls in line with the consumer demand for faster feedback on their dosage, which in turn will favor sales of cannabis infused drinks. Leading beverage companies have taken notice of the ravenous appetite of consumers that exists inside the cannabis culture, thereby transitioning into cannabis infused drinks industry.
As recreational marijuana legalization continues to become a reality across more U.S. states, individuals have started showing more interest in cannabis-infused drinks. Established beverage companies as well as entrepreneurs are taking a close peek into formulas and methods for infusing CBD or THC or both into beverages.
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Key Challenges Faced by Stakeholders in Cannabis Infused Drinks Market

Regulatory challenges remain in the cannabis industry as a while, however key issues that stymie product approval and introduction to the market include safety, testing, and labelling mandates which have been updating continuously in the recent past. Re-labelling and testing of products for remaining compliant with changing regulatory standards remains one of the most crucial concerns among players in the cannabis infused drinks market.
Cannabis is fat-soluble and cannot be dissolved in water, which in turn results into “salad dressing effect’ – separation of cannabinoids and the beverage medium. Although various methods have been employed by companies in the cannabis-infused drinks industry, none of them have been proved completely effective in eliminating the ‘salad dressing effect’, which remains a key challenge impeding the market growth.
Cannabis Infused Drinks Market- Competitive Landscape

The competitive landscape of the cannabis infused drinks market continues to face the turmoil of regulations on the sales and consumption of cannabis. Cannabis infused drinks market in Canada is expected to grow at an impressive pace, in line with the existing favorable federal regulations that back the sales of cannabis in the region. Alcohol industry giants are buying into the ‘potent potable pot’ concept, however key issues prevail, such as the maze of laws that deal with beer and pot. Following the legalization of marijuana in Canada, beverage companies have increased the production of cannabis infused drinks in different flavors to tap growing demand from enthusiasts.

Leveraging emerging technology and tracking trends in the mainstream beverage industries, to introduce innovative variants, is expected to remain the key strategy of manufacturers to gain a competitive edge. Additionally, growing consumer demand for cannabis that impart a particular effect is hard-pressing beverage companies to offer a wider variety of THC and CBD doses in their offerings. A greater emphasis on organic or natural ingredients is expected to mold prospects of the cannabis infused drinks market.

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