Top 7 B2B E-commerce Challenges for Wholesalers in 2019

While the B2B e-commerce business is coming around as a top business preference for people across the world, it is also important to remember that the B2B retail business imposes more complexity and greater challenges to the business-owner than B2C e-commerce would.

Here is a list of some of the challenges that any B2B business-owner is most expected to face, so that one can plan and act upon their B2B business model accordingly.

1. Advanced pricing –
In B2B business, the owners have to work meticulously to fix a range of price for products in alignment with its customer groups. A fixed price is seldom applicable for all customers alike, on a B2B platform. A considerable amount of work goes into this.

2. Choosing which products to sell –
This is a very crucial part of the B2B business where the owner must identify the times that are most trending in the market. E-commerce giants like Amazon, e-Bay etc. are huge competitions in this business and a hence an owner need to pursue an effort-taking task to research well for the products he/she should put up in the e-commerce in order to attract buyers.

3. Retaining customers –
Customer retention is a challenge in any business at all! The owner must be well equipped with all relevant tools, like easy order cancellations and returns, attractive and good quality products, perfect pricing etc. in order for its customers to keep coming back.

4. Order approval/approver system –
A B2B e-commerce site allows for multiple users for the same account. In such cases, it may often happen that multiple orders are placed for the same product by the different users from the same account or orders are placed at a non-agreeable price. Such hazards may incur a loss for the company. Hence, the owner must employ a system whereby only approved orders are accepted. The orders are approved by a designated approver from the account’s end.

5. Multi-vendor catalogs and Multi-category visibility –
A business owner must assign the categories to its various customers so that only permitted customers can see specified items to buy. This is the custom category-visibility. On the other hand, it is also a necessity for the business owner to create vendor-specific item catalogs so that only a group of specified customers can view or order that item or group of items. This is the multi-vendor catalog visibility. Category visibility is item-based, whereas multi-vendor visibility is vendor-based.

6. Strong client relationship –
Building and maintaining a strong relationship with its clients is one of the key factors for any business for it to flourish. In order to achieve this, a B2B business owner must employ efficient CRM solutions that help in strategic planning, regular follow-ups, and overall client interaction.

7. Bulk and fast shipping –
It becomes a major challenge for any B2B business to be able to deliver its orders on time. Failing this leads to decreased customer satisfaction and increased customer-doubts regarding the efficiency of that e-commerce site. In order to prevent causing such massive harm to the business, the owner must integrate suitable shipping solution with its business process to ensure timely order delivery to its customers.

While there may be many challenges while running an online B2B retail store, the above are only the top 7. Having knowledge of the probable hindrances in this system of business allows the owners to stay prepared and keep solutions handy when facing such challenges, thus allowing the business to run smoothly.

To have a more detailed understanding of the Top 7 B2B E-commerce Challenges for Wholesalers in 2019, please visit: https://insync.co.in/top-b2b-ecommerce-challenges-for-wholesalers/

For knowing in depth about B2B e-commerce, check out https://insync.co.in/b2b-ecommerce/.

InSync Tech-Fin Solutions Ltd.
DGK 912, DLF Galleria,
Action Area 1B, New Town, Kolkata - 700156,
West Bengal, India
Ph: +918910277647

InSync Tech-Fin Solutions Ltd. is a technology company based in Kolkata, India with the mission and vision of transforming the way businesses work and deal with their data. They offer a wide range of solutions to transform modern-day businesses and amplify their growth.

InSync owns itself an Integration Platform as a Service (iPaaS) Solution – APPSeCONNECT. It is a smart and robust integration platform that can connect multiple applications together and streamline complex business processes. InSync also provides integrated B2B E-commerce solutions and specified B2B extensions to help organizations delight their business buyers.

This release was published on openPR.