WeChat Mini-programs Market,Classification, Opportunities, Types and Applications, Status and Forecast to 2023
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Mini-programs are much simpler than regular apps when it comes to development, maintenance and operation. Templates for application types are available on the platform type, with e-commerce templates being particularly popular. Development costs for a mini-program are 10% of a regular app or even lower. Being based on the Wechat platform also allows for e-commerce vendors to achieve easy promotion of their storefronts by using social functions available on the Wechat platform itself.
Mobile internet, mobile payment methods and mobile terminals have all reached a stage of maturity in development, and as the Chinese mobile e-commerce market continues to expand every year, mobile terminals have become the main channel for consumers engaging in e-commerce. Due to market saturation however, e-commerce growth has slowed down, and as such e-commerce vendors will need to find new ways to expand their operations.
The total number of mini-program e-commerce users reached a number of XX million and is expected to reach a total of XX million by 2018.
China is the largest outbound market in the world with 145.2 million Chinese traveling abroad in 2017. Outbound tourist flows from China are expected to increase rapidly within the coming years, fueling a rapid growth in tourist spending too. The colossal Chinese market gives rise to a host of business opportunities for tourist players around the world.
The mini-program is expected to become a key method of expanding e-commerce market share for vendors in the future, with user base and market scale expected to grow at a steady pace.
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Report on the Wechat Mini-program e-commerce market 2018-2023
Chapter 1 Wechat mini-program e-commerce application industry overview
1.1 Definition and characteristics
1.2 Industry categorization
1.3 Marketing model
1.4 Operation model
Chapter 2 Development overview
2.1 Mobile e-commerce
2.1.4 Main technologies
2.1.5 Value chain structure
2.2 Mobile e-commerce market developments
2.2.1 Market characteristics
2.2.2 Current developments
2.2.3 Trade volumes
2.2.4 User analysis
2.2.5 Critical development factors
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