Driven by the Rising demand for high-end luxury and mid-size cars with advanced safety features, Automotive Head-Up Display (HUD) Market is expected to grow beyond US$ 1.75 billion

Market & Growth Prognosis: Analyzing the market over a period of 2011-16 Stratview Research goes to the crux of the issues shaping the market and estimates the most probable future growth rate for the Automotive Head-Up Display (HUD) Market during the period 2017-22.

Stratview Research triangulates the market to grow at a healthy CAGR of 22.4% over the next five years and expects the market to breach the barrier of US$ 1.75 billion by 2022.

The Diverse Stand Points

The true picture of the market shall not emerge till the time the market is analyzed from various point of views. Each vantage point gives better understanding of the market. The market of Automotive Head-Up Display (HUD) has been viewing from various perspectives such as:

Dissection By (Segments)
1. Vehicle Type (Luxury Cars, Sports Cars, Mid-Segment Cars, Basic-Segment Cars)
2. Product Type (Windshield Projected, Combiner Projected)
3. Component Type (Display Combiner, Display Panel, Projector, Video Generator, Software, Others)
4. End User Type (OEM, Aftermarket)
5. By Region (North America, Europe, Asia-Pacific and Rest of the World)

Each view helps us answer a prominent question, and we bring out the best market intelligence which is of interest to each and every player in the market, no matter where he lies in the value chain.

The answers to the prominent questions which are evinced out of above slicing of the market are:
● Which are the best performing segments of the market?
● Which is the most dominant region?
● Which material is the most promising?
● Who are the movers and shakers of the market?
● What are the regional growth hotspots?
● What are the segmental growth forecasts?

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The Factors Driving the market

The global automotive head-up display market is projected to grow at an impressive double-digit CAGR of 22.4% over the next five years to reach US$ 1.75 billion in 2022. Rising demand for high-end luxury and mid-size cars with advanced safety features including head-up displays, increasing use of smart phones and navigation systems, introduction of more stringent government regulations regarding safety, continuous reduction in the price of head-up displays, advancement in the technology, and an organic growth in the automobile production are major growth drivers of the global head-up display market in the automotive industry.

The rise of Windshield projector

The global automotive head-up display market is segmented based on vehicle type: luxury cars, sports cars, mid-segment cars, and basic-segment cars. Luxury car is projected to remain the largest segment in the global automotive head-up display market during the forecast period of 2017 to 2022. All major luxury car manufacturers, such as BMW, Mercedes-Benz, and Audi are incorporating the head-up display into some of their models. These luxury car manufacturers are also working with the head-up display manufacturers to introduce these systems into their mid-segment cars. This will drive the demand for head-up displays in the mid-segment cars in the coming five years.

The global automotive head-up display market is further segmented based on product type as windshield and combiner. Windshield projector is expected to remain the largest product type in the global automotive head-up display market during the forecast period, driven by higher use in the luxury vehicles. Both projector types (windshield and combiner) are likely to witness the double-digit growth rates over the next five years, however, combiner projector based head-up display is expected to grow at a much higher rate in the same period, propelled by its low cost and smaller in size.

OEM is expected to remain the largest end-user type in the global automotive head-up display market over the next five years, driven by increasing adoption from luxury to mid-segment carmakers. There is also a good growth expected in the aftermarket in the same period.

Driven by demand, North America has the hegemony over the market

North America is expected to remain the most dominant market in the global automotive head-up display during the forecast period, driven by increasing adoption of HUDs in the new models. There are more than 40 vehicle models available in the United States with standard or optional head-up displays, up from 10 models seven years ago.

Asia–Pacific is projected to register the highest growth in the global automotive head-up display market in the same period. China, Japan, South Korea, and India are the largest producers of automobiles in this region. These countries are expected to drive the demand for head-up displays in the region over the next five years.

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