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SDL Announces the Death of Technical Documentation As We Know It

05-27-2011 10:19 AM CET | IT, New Media & Software

Press release from: SDL

/ PR Agency: SDL
Maidenhead, U.K. – 23rd May 2011 – SDL (LSE: SDL), the leading provider of Global Information Management solutions, today announced the release of SDL LiveContent™ 2011, a software application that transforms the online experience for anyone who needs product related information. SDL LiveContent makes product content interactive, context-aware, compelling and available on multiple devices and via multiple channels. Able to respond to a customer’s interests and needs with targeted product information, SDL LiveContent brings technical information to life and heralds the death of the traditional “technical manual.” With SDL LiveContent, companies can improve customer experience, divert calls from support centers to self-service, and provide new revenue and upselling opportunities.

SDL LiveContent achieves these benefits by generating product information on the fly from a database of well-structured content. Designed for both global corporations that sell products as well as publishing companies that sell information, SDL LiveContent is the missing link between the authorized repositories of structured content and the increasingly online and mobile customer.

“SDL LiveContent has empowered Jordan Publishing to offer users a new experience in online access,” said Helena Brown, technical director of Jordan Publishing Limited, the UK’s leading independent legal publisher. “With our partner Letterpart, we envisaged a new service that would make it easier for our customers to find, access and use content online. Letterpart and SDL LiveContent have helped us achieve this next generation online platform.”

“The idea in the past was to get readers to use information more effectively by making it electronic. But now, the information itself is more dynamic than it used to be,” said Toby Bell, vice president of Gartner Research. “Everything is changing incredibly fast. The ways that corporations are communicating with customers has transformed accordingly: to provide media-rich, meaningful, and contextually targeted information to customers and prospects. This critical leverage is top of mind for many c-level executives.”

Designed as an extension to SDL’s popular suite of structured content technology software, this new release of SDL LiveContent 2011 offers a number of new capabilities. SDL LiveContent 2011 provides:

• The ability to “roundtrip” comments from SDL LiveContent to authors of the content so organizations can improve content and respond quickly to information gaps
• A reporting dashboard for “content utilization,” showing the precise ways in which information is consumed so that an organization can improve the usefulness of the information it is producing

• Out-of-the-box support for DITA 1.2, the latest version of the XML standard for technical information

“Over the next five years, we expect a broad sea change in how corporations engage with their customers through product documentation and other educational or reference materials written for an increasingly savvy consumer,” said Kevin Duffy, CEO of SDL Structured Content Technologies division. “This change is just beginning and SDL LiveContent makes it possible for companies to be on the leading edge of this exciting transformation to dynamic, interactive, targeted content delivery.”

For additional information about SDL LiveContent 2011, please visit www.sdl.com/livecontent2011.

There you will find the LiveContent product brief, a case study detailing a real world implementation of SDL LiveContent, a white paper about next generation customer engagement, information about an upcoming webinar, an FAQ about the SDL LiveContent 2011release, and much more.

About SDL

SDL is the leader in Global Information Management. Global Information Management enables companies to engage with their customers throughout the customer journey –from brand awareness, to sales and after-sales support– and across languages, cultures and channels.

SDL’s best-of-breed Web Content Management, eCommerce, Structured Content and Language Technologies, combined with its Language Services drive down the cost of content creation, management, translation and publishing. SDL solutions increase conversion ratios and customer satisfaction through targeted information across all customer touch points.

Global industry leaders who rely on SDL include ABN-Amro, Bosch, Canon, CNH, FICO, GlaxoSmithKline, Hewlett-Packard, KLM, Microsoft, NetApp, Philips, SAP and Sony. SDL has over 1500 enterprise customers, has deployed over 170,000 software licenses and provides access to on-demand portals for
10 million customers per month. It has a global infrastructure of more than 60 offices in 35 countries.
For more information, visit www.sdl.com

SDL Europe and Corporate Headquarters - Amy Hall
+44 (0)1628 410120
amyhall@sdl.com

SDL Americas – Mary Parsons
+1 781 756 5454
mparsons@sdl.com

SDL ASIA Pacific - Richard Delanty
+81 90 6695 5313
rdelanty@sdl.com

SDL is the leader in Global Information Management. Global Information Management enables companies to engage with their customers throughout the customer journey –from brand awareness, to sales and after-sales support– and across languages, cultures and channels.

101 Edgewater Drive Suite 210 Wakefield, MA 01880

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