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Premium Messaging Market to Witness Robust Expansion Throughout the Forecast Period 2017 – 2023 | Verizon, Mblox, Twilio, AT&T, Beepsend, CLX Communications, Dialogue Communications, Infobip
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Premium Messaging is a process of sending mobile messages such as SMS and MMS from an application to a mobile user.
Increase in mobile subscriber base; focus on enhancing customer interaction; and surging adoption of A2P (two-factor authentication) are some of the driving factors that are anticipated to create new growth opportunities for prominent players. However, grey routes denting revenue; and increase in mobile messaging spam is projected to limit the market during the forecast period.
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Companies Profiled in this report includes: Verizon, Mblox, Twilio, Inc., AT&T, Beepsend, CLX Communications, Dialogue Communications Ltd., Infobip Ltd., Mahindra Comviva, and Tata Communications Ltd.
The general uses of premium messaging are marketing messages, alerts, notifications, voting, subscriptions, and flight alerts. SMS can reach any network globally and it is centrally invoiced; thus, it is mostly preferred over other content delivery mediums. Premium messaging services are widely used in financial and banking services institutions, e-commerce, tourism, healthcare, and entertainment, among others.
Growth in mobile marketing activities by marketers and application developers are contributing to the growth of the premium messaging Market. Marketers, application developers, and brands, together utilize SMS services to retain and expand their customer base, by updating their customers with campaign perks, location-based opportunities, first-hand/breaking news, and other important information.
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Key benefits
The study provides an in-depth analysis of the premium messaging industry along with current and future trends to elucidate the imminent investment pockets.
Information regarding key drivers, restraints, and opportunities along with their impact analysis on the premium messaging market is provided in the report.
Porter's Five Forces analysis illustrates the potency of buyers and suppliers operating in the premium messaging industry.
The quantitative analysis of the global market from 2017 to 2023 is provided in the report to determine the premium messaging market size and potential.
Table of Content:
CHAPTER 1 INTRODUCTION
CHAPTER 2 EXECUTIVE SUMMARY
CHAPTER 3 MARKET OVERVIEW
CHAPTER 4 PREMIUM MESSAGING MARKET, BY TOOLS
CHAPTER 5 PREMIUM MESSAGING MARKET, BY END USER
CHAPTER 6 PREMIUM MESSAGING MARKET, BY REGION
CHAPTER 7 COMPANY PROFILES
7.1. Verizon
7.2. Mblox
7.3. Twilio, Inc.
7.4. AT&T
7.5. Beepsend
7.6. CLX Communications
7.7. Dialogue Communications Ltd.
7.8. Infobip Ltd.
7.9. Mahindra Comviva
7.10. Tata Communications Ltd.
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