Home Improvement Market Analysis by key Players Home Depot has been operational in the market with multiple brands including as Vigoro, Husky, HDX, Home Decorators Collection, Glacier Bay and Hampton Bay.

Home Improvement Market Research Report is a professional and in-depth study on the current state of the global industry. The report provides a basic overview of the industry including definitions, classifications, applications and industry chain structure. The Home Improvement Market analysis is provided for the international market including development history, competitive landscape analysis, and major regions development status

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Real estate industry expansion coupled with increasing disposable income among the consumers in the developing countries including India, Brazil, Indonesia, Mexico etc. are driving the home improvement market. Increasing spending on home improvement projects owing to inclination towards installation of modern household products having attractive and appealing finishing is expected to further support the business growth. Factors such as decreased willingness of the young generation consumers coupled with aging population across the developed markets in both North America and Europe will fuel the product demand across the DIFM segment.

Rapid rise in the urbanization rate coupled with increase in the penetration on ecommerce channels offering huge discounts for attracting the millennials will contribute significantly towards the market expansion up to 2025. Increasing occurrences of natural disasters along with drastic changes in the temperature is expected to increase the product adoption rate across the polar and subtropical regions. Rapid technological advancements in the home improvement industry has pushed the manufacturers towards development of highly innovative products by utilizing smart automation system.

Factors such as stringent regulations imposed by the government towards construction of green buildings along with the need for reduction of the electricity costs has urged the property owners to go for renovation and improvement in the houses. Upsurge in the demand for the smart products including wireless lighting systems, eco dish cleaners, smart faucet and smart kitchens having sufficient storage and matt finishing options is expected to escalate product demand.

DIY segment dominated the home improvement market and accounted for over 50% of the overall demand in 2018. Aspects such as increasing count of DIY stores along with easy availability of DIY equipments, appliances and tool over the online platform will contribute towards the growth of segment, thereby fueling the product demand. Industry participants are actively capitalizing on R&D activities to increase their product assortment and innovation levels in terms of value addition, quality enhancement, value for money and product portability in order to combat the stiff competition from other industry rivals. For instance, Home Depot has been operational in the market with multiple brands including as Vigoro, Husky, HDX, Home Decorators Collection, Glacier Bay and Hampton Bay.

Kitchen improvement & additions is expected to register CAGR of over 6% up to 2025. Rise in the number of residential remodeling and replacement projects across both developed and emerging countries coupled with growing demand for quartz countertops, cabinets having streamlined textures, designs having an effective storage solution cabinetry will drive the segment growth. Over the past few years there has been rapid rise in the demand for small efficient kitchen appliances such as 60-inch fridge, 18-inch dishwasher, combo microwave/convection oven and touch-activated faucets.

North America home improvement market will grow significantly owing to the high spending among the consumers on renovations and remodeling in the houses particularly on system upgrades, interior and exterior alterations. Factors including surge in the new houses sales, minimal loan interest rates and higher future mortgage rates will escalate product demand. Additionally, presence of large manufacturers and retailers has led to increase in the number of DIY projects across the region.

Few key players in the home improvement industry include Anderson Corporation, The Home Depot, Pella Corporation, Henkel Corporation, Steves and Sons, Inc., Kingfisher plc and AARP American Exteriors, LLC. Mergers, capacity expansions, acquisitions, product innovations and joint ventures are few key strategies adopted by the vendors for expanding and building their business. For instance, in May 2018, Anderson Corporation announced to expand its window extrusion factory in the U.S. by 60,000 square feet with an investment worth USD 40 million to cater the growing demand for its product from the North American region.

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Table of Contents

Report Content

Chapter 1. Methodology and Scope

1.1. Research methodology

1.1.1. Initial data exploration

1.1.2. Statistical model and forecast

1.1.3. Industry insights and validation

1.1.4. Definitions & forecast parameters

1.2. Data sources

1.2.1. Primary

1.2.2. Secondary

Chapter 2. Executive Summary

2.1. Home improvement market 360 degree synopsis, 2019 -2025

2.1.1. Business trends

2.1.2. Project trends

2.1.3. End use trends

2.1.4. Regional trends

Chapter 3. Home Improvement Industry Insights

3.1. Industry segmentation

3.2. Industry landscape, 2013 - 2025

3.3. Industry ecosystem analysis

3.3.1. Distribution channel analysis

3.3.2. Profit margin trends

3.3.3. Vendor matrix

3.3.3.1. Key manufacturers

3.3.3.2. Product portfolio

3.3.3.3. Global presence

3.4. Technology landscape

3.5. Raw material analysis

3.6. Global residential construction market overview

3.7. Regulatory landscape

3.7.1. North America

3.7.2. Europe

3.7.3. APAC

3.7.4. LATAM

3.7.5. MEA

3.8. Industry best practices & key buying criteria

3.9. Industry impact forces

3.9.1. Growth drivers, by region

3.9.1.1. North America

3.9.1.2. Europe

3.9.1.3. Asia Pacific

3.9.1.4. Latin America

3.9.1.5. MEA

3.9.2. Industry pitfalls & challenges

3.10. Innovation & sustainability

3.11. Growth potential analysis, 2018

3.12. Porter's analysis

3.13. Competitive landscape, 2018

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