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3M and MediaZest Announce Rear Projection Film Milestone

05-17-2011 08:53 PM CET | IT, New Media & Software

Press release from: 3M United Kingdom

/ PR Agency: Neesham PR
The innovative virtual mannequin, based on 3M Rear Projection Film, will be on show at Screenmedia expo 2011

The innovative virtual mannequin, based on 3M Rear Projection Film, will be on show at Screenmedia expo 2011

Experience the wow factor of the innovative virtual mannequin at Screenmedia expo 2011

Bracknell, UK, 17 May 2011 – Diversified technology company 3M and creative digital out-of-home (DOOH) specialist MediaZest today announced an installation milestone as the number of applications based on 3M Rear Projection Film exceeds 100. The two companies have jointly developed new and inspiring displays for in-store and public space advertising since 2006. With the advent of the virtual mannequin at BETT 2009 a whole world of creative possibilities has opened up for media agencies, brand managers and designers. Visitors to Screenmedia expo 2011 (18-19 May, Earls Court 2) will have the chance to see this novel concept in action as they pass through the entrance to the show floor.

“Demand for digital screens to produce dynamic in-window advertising displays out-of-home is increasing in a wide variety of sectors and exceeding the 100th installation landmark is testament to this,” said Kim Brewer, Marketing Manager, 3M’s Commercial Graphics Division. “The revolutionary 3M Rear Projection Film, combined with a rear mounted projector, can transform any window, glass partition or acrylic cut out, of any shape or form into a digital screen. The film’s capabilities are truly impressive, combining a wide viewing angle with high contrast and colour resolution to deliver 24/7 performance.”

Recent hype around virtual mannequins (aka virtual brand ambassadors or holographic assistants), at Luton airport demonstrates just how far the technology has advanced since its first UK appearance - heralded back then as the next interactive technology concept for attracting attention, increasing footfall and driving sales at the point-of-sale. In this application, a script was developed for the specific use of the mannequin and then an actor was filmed delivering it. Content was then edited to create a life-size acrylic cut out, which was projected onto 3M Rear Projection Film. The attention it generated was huge and indicates the coming of an era in which such products will be commonplace in the global airport and retail community.

“3M and MediaZest have taken the technology forward together to give end users a really incredible wow factor product,” said Geoff Robertson, CEO of MediaZest. “The virtual mannequins can be used in so many ways to promote messages or reduce the need for staff intervention. We look forward to showing the concept to the digital place-based marketing, technology and emerging media sector at Screenmedia expo.”

MediaZest will be exhibiting in the DOOH Media Lounge at Screenmedia expo. For more information, please visit or

3M is a trademark of 3M Company.

About 3M
3M captures the spark of new ideas and transforms them into thousands of ingenious products. Its culture of creative collaboration inspires a never-ending stream of powerful technologies that make life better.

The $27 billion diversified technology company has, since 1902, been creating innovative products that help make the world healthier, safer and more productive. Well known 3M brands include Scotch, Post-it, Scotchgard, Thinsulate and Scotch-Brite.

3M employs some 80,000 people worldwide and has operations in more than 65 countries. The UK and Ireland is home to one of the largest 3M subsidiaries outside the USA, employing more than 3,500 people across 19 locations, including 10 manufacturing sites.

Products manufactured in the UK include coated abrasives, occupational health and environmental safety equipment, adhesive tapes, industrial microbiology products, drug delivery systems, high-performance coatings, secure documents and passport scanners.

Beky Cann
Account Director
Neesham Public Relations
7 Station Approach
HP22 6BN
Tel: +44 1296 628180

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