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i nova will bring anti-mosquito bracelets to the Canadian retail market as well as to its promotional market

05-16-2011 08:16 AM CET | Fashion, Lifestyle, Trends

Press release from: i nova

i-nova, a manufacturer of promotional items best known for its high precision mousepads and repositionable stickers, has entered into an agreement with the Italian manufacturer Castelberg Technologies to distribute their anti-mosquito bracelets for Canadian retail sales. As well, it will be added to their various promotional items that they already distribute in Canada, USA, Mexico and Europe.

i nova was already working in the Canadian retail sales market via its distributor of desk pads, the Greenside Group, located in Toronto, Canada. This time, i nova will call upon agents in different provinces to represent their product to pharmacies, grocery stores, golf shops, health centers, sports and outdoor specialty boutiques to name a few of the possible outlets. In Quebec, Mancini & Ass. has already been confirmed and negotiation are being finalized in Ontario and British Columbia.

Already quite popular in Europe, these bracelets have yet to make a big entry in the North American retail market but judging from first reactions, i nova expects the sales to be important from the get go. The reaction in the promotional industry certainly didn’t take long. As i nova sent an e-mail to their distributors worldwide announcing the re-launch of their completely revisited and upgraded website (i-novapromo.com) and the addition of a few items, many distributors called to request samples and more information regarding these anti-mosquito bracelets.

The Zanzifree© bracelets for promotional use will be branded through hot stamping which will be done in Montreal, Canada for the North American market. As of yet, no partner has been found in Europe to brand these items but I nova is looking, once again, to work with a Spanish manufacturer as it is easier for them to concentrate all their manufacturing efforts in the same country.

Bracelets will be available next month, in June, for both retail and promotional use. Sales will be handled by the head office in Montreal, Canada via their respective distribution channels.

i nova is a company incorporated in Canada and based in Montreal, Quebec. Previously known as Novasmic, it has been in existence for more than fourteen (14) years as a manufacturer of promotional mousepads, desk pads and repositionable products.

i-nova
Luc Bégin
Tel.: 514-529-6556 Montréal/ 213-663-9305 Los Angeles
Fax: 514-529-1212
7275, Boul. Langelier, P.O. Box 88030, Montreal, QC H1S 3G9 CANADA
e-mail: info@i-novapromo.com
www.i-novapromo.com

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