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The X-Act Scents products are finally available in North America

03-03-2011 08:41 AM CET | Advertising, Media Consulting, Marketing Research

Press release from: i nova

i-nova, a manufacturer of promotional items best known for its high precision mousepads and repositionable stickers, will start distributing the X-Act Scents product, first in Quebec, through a collaboration with ASD Prromotion for all their promotional use in the Province of Quebec.

The affiliation was confirmed last week at ASD Promotion’s main offices in Delson. It is the first time that i-nova will be distributing one of its products through a single exclusive distributor on a given territory. The rest of i-nova’s lines are available to all distributors of promotional items in Canada and the USA. Their agreement will be in place for two (2) years and renewable if both parties are satisfied.

i-nova decided to take that route after a year of receiving only minor interests in these products by its regular distributors. According to i-nova’s president: “The X-Act Scents products call for a long creative process which distributors of promotional objects are not used to. That is why it is hard for them to sell such a product.”

The person in charge of the project for ASD Promotion will be Mrs. Annie Mathieu. She will be the one showing the products to potential clients whether they’d be advertising agencies or private and public companies.

X-Act Scents are plastic molded products which incorporate the exact scent of a particular product that a company would like to promote (ex.: perfume, alcoholic beverage, cleaning product, etc.). We can also use other scents such as coffee, bread, flowers, spices and others. We mold these plastics into different items such as key holders, cell phone charms, scented bars, etc.

The production of the X-Act Scents is done in a factory located in Europe. The production time, from start to finish, usually takes between six(6) to eight (8) weeks.

i-nova will shortly announce new affiliations with other exclusive Canadian distributors so that all of Canada can have access and be made aware of this sensational product that was already used by such large companies as L’Oréal, Marc Jacob, Victor & Rolf and many more in Europe for their respective marketing campaigns.

i-nova is a company incorporated in Canada and based in Montreal, Quebec. Previously known as Novasmic, it has been in existence for more than thirteen (13) years as a manufacturer of promotional mousepads, desk pads and repositionable products.

i-nova: Luc Bégin
Tel.: 514-529-6556 Fax: 514-529-1212
7275, Boul. Langelier, P.O. Box 88030, Montreal, QC H1S 3G9 CANADA
e-mail: info@i-novapromo.com www.i-novapromo.com

ASD Promotion: Stéphane Desrochers
Tel. : (450) 632-6445 Fax : (450) 632-4470
261, rue Brossard, Delson, QC J5B 1W9 CANADA
e-mail: s.desrochers@asdpromo.com www.asdesrochers.com

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