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The Licensing Company Selects My Mediabox Software Systems for Online Product Approvals and Style Guide Asset Management

05-12-2011 12:39 PM CET | IT, New Media & Software

Press release from: Conecture Technologies, LLC

The Licensing Company Selects My Mediabox Software Systems

The Licensing Company’s (TLC) New York office joined a group of over fifty-five leading Licensors and Agents from around the globe, when it licensed Mediabox-PA (product approvals) and Mediabox-DAM (digital asset management) software systems this past year. “The Licensing Company is recognized globally as a leader in the Licensing industry and we are honored to be working with them to help streamline their approvals workflow and the delivery of their style guide assets,” says Conecture Technologies CEO, Eric Rennagel. TLC’s customized Mediabox systems have been in use with their globally distributed licensees for the past six months.

"MediaBox has significantly streamlined our product approvals process; positively affecting our turnaround times and licensee/licensor satisfaction. We love this system!" says Senior Brand Manager for TLC, Ryan Dirk.

The Mediabox-PA system enables Licensees to submit all their product design artwork files to the Agent and then the Licensor through a centralized online system. Mediabox-PA also enables Agents and their Licensor clients and to review the submitted artwork online, link their comments with each artwork file, and manage the workflow order of projects and submissions between their Licensees and their own staff. Licensees also use the application to log in and review comments and submit new, revised product designs though a 100% paperless workflow. All traffic, milestones, and activity are tracked and reported in real-time enabling Mediabox customers to measure various performance metrics.

Through the Mediabox-DAM application TLC is able to grant licensees access to the high-resolution original artwork, logos, images, documents and other style guide materials for the properties they represent so that their licensees have immediate access all the visuals needed for product development and design work.

For additional information on Conecture Technologies and its Mediabox hosted applications contact Emilee Feldman (emilee@mymediabox.com) or visit their website at www.mymediabox.com.

About The Licensing Company
The Licensing Company (TLC) specializes in creating long-term brand extension programs for some of the world’s leading brands. TLC was founded in London in 1996 by Angela Farrugia and Melvin Thomas, and has a reputation of creating the most innovative, effective, and successful brand extensions in the world. With offices in New York, Tokyo and Paris and Munich, TLC boasts over 2, 000 live contracts worldwide, $2.8 bn retail sales in 2009, and access to over 70% of the world’s consumer marketplace. TLC’s portfolio includes well-established brands such as IBM, Jim Beam, Cosmopolitan, Jelly Belly and Umbro as well as the Reckitt Benckiser portfolio of brands. www.thelicensingcompany.com

About Conecture Technologies, LLC
Conecture Technologies’ focuses its solutions on the Consumer Products Licensing and Television Distribution industries. All products are available only as Software-as-a-Service (SaaS), and are pre-configured to work seamlessly for specific industries. The Mediabox-PA application for online creative product approvals workflow and collaboration is the most widely used tool of its kind in the Consumer Products Licensing industry. Mediabox-DAM is a digital asset management and digital media delivery application for television and film marketing and promotions departments and an online style guide asset and brand/trademark asset management and delivery service in the Consumer Products Licensing industry.

Conecture Technologies, LLC
4330 South Lee Street
Buford, GA 30518
www.mymediabox.com
marketing@mymediabox.com

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