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Home Stager Helps Client Sell Stagnant Property

05-09-2011 06:23 PM CET | Business, Economy, Finances, Banking & Insurance

Press release from: Staging Diva

Holly Battaglia, Maryland Home Stager

Holly Battaglia, Maryland Home Stager

(UNITED STATES) May 9, 2011 – Staging Diva Graduate, Holly Battaglia, recently did a home staging consult for a house that had been listed on the market for seven months. Before she was called in, there had been 65 showings and a price drop of $40,000, but zero offers.

The home was vacant and in poor condition with outdated paint colors, damaged molding and mismatched carpets. “The home required more attention than simply adding new furnishings and accessories, so Holly recommended some fresh new paint colors, upgraded carpets and hardware, and lighting updates throughout the entire home. She selected everything that would be brought into the home except for the granite which was chosen before she arrived on the scene,” says Debra Gould, founder of the Staging Diva Home Staging Business Training Program.

On the final day of staging, a buyer’s agent came through to preview the home for his clients. Before he left, the agent predicted that the home would sell quickly. That evening, he returned with his clients who bought the home the very next day.

Battaglia’s success in staging her clients’ home is evidence of the power of home staging. Gould explains, “Holly’s clients were very grateful as they’d been paying two mortgages for seven months while waiting for the home to sell. Imagine if they had contacted her before dropping their asking price by $40,000!”

In addition to running her home staging business, Holly’s Home Matters, Battaglia is a mother of four and works over 20 hours a week as an oncology RN. About the Staging Diva Home Staging Business Training Program, Battaglia says, “The business aspect of the program has helped me achieve my goals by simplifying how I do business. There are tons of resources available! I feel like Debra is a master marketer and hope to learn more from her.”


Debra Gould, The Staging Diva
Six Elements Inc.

About Staging Diva

The creator of the Staging Diva Home Staging Business Training Program, Debra Gould has staged millions of dollars worth of real estate, including seven of her own homes. She is the president of home staging firm and has trained over 4000 home stagers in the U.S., Canada and 20 other countries to start and grow their own businesses.

Debra has gained international recognition through features in major media in the US and Canada including: This Old House, HGTV, CNN Money, CBC National News, CBS Radio, Global TV, City TV, The Wall Street Journal, Women’s Day, Reader’s Digest and more.

Staging Diva/Six Elements
2255B Queen Street East, Suite #364
Toronto, Ontario M4L 3S8 Canada
(416) 691-6615

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