Global Action Plan Partners With Txtlocal to Cut Carbon Emissions

Award winning environmental charity Global Action Plan have embarked on a year-long national campaign with UK mobile marketing and communications leaders Txtlocal.
Global Action Plan is a unique organisation that has been addressing issues around climate change since 1993, from environmental education and volunteering, to sustainable businesses and schools, and they have joined forces with Txtlocal to generate cutting-edge, low carbon SMS marketing campaigns to raise awareness and communicate with supporters.
The partnership is the first of its kind for both organisations and will see Txtlocal providing a mobile marketing programme, SMS infrastructure and expertise to the charity enabling it to send texts, promote events and collect data in a way that is less harmful to the environment than other marketing methods.
It forms an obvious and harmonious relationship, as the Txtlocal process compliments Global Action Plan’s whole ethos. Not only is this form of marketing instant, cost effective and fast, but most importantly for Global Action Plan it is executed with limited carbon emissions and impact on the environment. Txtlocal’s efficient paperless system allows Global Action Plan to practice what they preach when reaching out to their supporters.
The two organisations will work together to find innovative, creative ways of using texts to communicate with individuals, households, businesses and groups. Global Action Plan’s mission includes of their biggest projects, Climate Squad, which engages young people in sustainability, whilst other projects include Ecoteams which helps households reduce their bills, and their business divisions which provide consultancy services to SME’s and on a larger scale, partnerships with businesses such as BSkyB and EDF Energy.
Louise Groom, Marketing Manager at Global Action Plan said:
“We’re very excited to be working with Txtlocal. Mobile phones are more central than ever to people’s lives and Txttlocal are generously providing us with a valuable tool to directly engage our supporters on a more personal level, helping us grow and develop with technology. This fact becomes abundant when communicating with our Climate Squad volunteers, aged 16 - 25, who understand and respond to mobile marketing over other channels. As it’s forward thinking, electronic and paperless, text gives us the perfect platform to connect with people, as it ties in with everything we do to help preserve the environment. We’re confident that we can engage more effectively with people by text, and in turn help our supporters reduce their carbon impact and pave the way for a more sustainable future.
The Txtlocal team are full of ideas and enthusiasm and we look forward to building on our own knowledge to make our SMS campaigns some of the most creative and effective in the sector.”
Darren Daws Managing Director of Txtlocal said:
“As part of our environmental mission we wanted to support a charity in a way that was meaningful and sustainable, and at the same time offers a real, value added experience for Global Action Plan and the Txtlocal teams. What’s more the marketing communications tools we have given them will only add to the supporter base. The work that Global Action Plan undertake is vital in our global effort to reduce carbon emissions and sustain the world we live in. The Txtlocal business function supports these efforts and we are delighted to be working with such a worthwhile charity”.
More information about Txtlocal’s charity work can be found at http://www.txtlocal.co.uk/charities/.

www.txtlocal.co.uk is the UK's most popular SMS messaging service. Helping any business to instantly communicate with customers and staff using a range of low cost– high impact SMS solutions.

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This release was published on openPR.