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Calibre Transforms Digital Signage Creative Possibilities with LED SmartBrick

05-15-2019 08:18 AM CET | Media & Telecommunications

Press release from: Calibre UK Ltd

SmartBrick

SmartBrick

Opens up new creative opportunities for deployment

Being previewed by Calibre at InfoComm SEA (Stand E62, Bangkok International Trade and Exhibition Centre (BITEC) Hall 98, Thailand, 15-17 May 2019) is the Calibre LED SmartBrick, an innovative product designed to increase the reach and potential creativity of digital signage installations. Where the majority of LED-based displays for digital signage are based on industry standard form factors (16:9, 5:4, 4:3), the three models within the SmartBrick family deliver extended aspect ratios of 48:9, 96:9 and 72:9.

“To succeed in its goal, digital signage must capture attention - but that’s becoming increasingly difficult to do as consumers become more and more blasé about the proliferation of screens,” said Willy Tsai. “What are needed are new types of screen that are not only different in size, but that can be deployed in new environments and that can easily be creatively arranged to deliver eye-catching visual experiences – and that’s what our new SmartBrick family was created to do.”

SmartBricks are designed to be easy to install and connect, and can be arranged in almost any configuration up to the limit of the media player. They can be deployed in a broad range of digital signage applications for branding, promotion, wayfinding and so on. Their unique profile makes them exceptionally suitable for insertion on shelf edges.

“As we look to reinvent Calibre and what we stand for, the SmartBrick family is an example of us entering new markets in which we have not previously participated,” continued Tsai. “Increasingly, we’re positioning ourselves as a provider of solutions, not just products, and the SmartBrick family is a case in point.”

The SmartBrick family comprises the SB-300, SB-600 and SB-900D with resolutions of 240/45 (300mm x 56.25mm), 480x45 (600mm x5 6.25mm) and 720x90 (900mm x 112mm) respectively. All feature 1.25mm pixel pitches for close-up viewing.

Optimum image quality is assured by 600 NITs of brightness; a colour gamut that is 110% of NTSC; a contrast ratio of 4,000:1; and a 160° viewing angle. Connectivity is via HDMI or LAN, with wireless as an option.

Also optional is an embedded Android system that provides support for JPEG, BMP, GIF, PNG, MPeH.263, H.264, H.265 (HEVC) and VP8.

Multi-award-winning British company Calibre is a pioneer in image processing technology. Over the past 30 years, it has achieved world recognition with the Queen’s Award for Enterprise and was one of the designated brands for video processing in the Olympic Games. Calibre is a market leader with innovation, providing image scaling and processing technology for use in broadcast and television, large venue projection and LED videowalls. Calibre became part of Coretronic Corporation in August 2017, which is a milestone in the global chain of the Coretronic Group. Coretronic will continue expanding its international market share, cultivating the industry’s best talent, innovating in technology and providing each customer with added value. www.calibreuk.com

Calibre UK Ltd
Cornwall House Cornwall Terrace Bradford, West Yorkshire BD8 7JS UK Email: sales@calibreuk.com Web: www.calibreuk.com
Tel +44 1274 940770 Fax +44 1274 730960

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