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Hybrid Cloud Market Analysis by Top Regional Industry Players- Amazon Web Services (AWS), VMware, Microsoft, Equinix, RightScale, IBM, Cisco and HP
The global hybrid cloud market can be categorized on the basis of delivery models, solutions, and industry verticals. On the basis of delivery models, the hybrid cloud market can be categorized into Infrastructure as a Service (IaaS), Software as a Service (SaaS) and Platform as a Service (PaaS). Based on solutions, the market can be classified into cloud management, cloud security, consulting, integration and networking. And on the basis of industry verticals, the hybrid cloud market has been divided into banking, financial services and insurance, telecommunication & IT government & public sector, education, healthcare, consumer goods & retail, media & entertainment and others.
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The main factors driving hybrid cloud market include better resource utilization, new or improved disaster recovery capabilities with the need for additional capacity and increased delivery speed of IT resources to end users.
The hybrid cloud market is attracting more players and hence, more competition is arising among existing and new players. As employees continue to bring their own devices into the enterprise environment and use cloud services outside of the jurisdiction of IT, the opportunities in the market are clearly visible with cloud IT market to continue to rise above traditional IT. Very shortly, the enterprises would divide workloads equally between public clouds and private clouds.
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Cloud bursting is a feature of hybrid cloud which enables an organization to shift the workload into public cloud at peak times, posing a major challenge to hybrid cloud market. These types of challenges occur in industries such as telecom and retail where the internet usage and phone call traffic is at a peak, mostly on public holidays. Among the majority of companies that currently see value in keeping some workloads off the public cloud, the enthusiasm for cloud adoption seems to be very short lived, which is another major obstacle in the growth of hybrid cloud market.
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The hybrid cloud systems and services are currently offered by numerous vendors such as Amazon Web Services (AWS), VMware, Microsoft, Equinix, RightScale, IBM, Cisco, HP and others. In the world in terms of geography, North America dominates the global hybrid cloud market. The hybrid cloud market is expected to grow multiple folds in next three to five years across various regions globally.
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