North America Anti-Counterfeit Packaging Market is projected to reach USD 142.95 Billion by 2026, growing at a CAGR of 12.9% : Top Player Includes CCL Industries Inc., Zebra Technologies Corp, Applied DNA Sciences Inc., Essentra Plc, Rr Donnelley & Sons C

North America Anti-Counterfeit Packaging Market Overview

Counterfeits are unauthorized reproductions of a trademarked brand which are identical to genuine products. Counterfeit goods include clothing, jewelry, medications, cigarettes, electronic equipment and parts among others. Secure packaging is necessary to avoid counterfeit products. Counterfeiting has always posed a threat to variety of industries, specially Healthcare and Pharmaceutical sectors. Preventing the counterfeiting of sensitive and vulnerable products is an initiative globally and one in which packaging plays a crucial role on the front lines in thwarting crime that causes economic damage and risks the health of consumers.

Anti-counterfeiting packaging is defined as the process of assigning secure packaging to the product in order to minimize infringement and counterfeiting. The market for counterfeit goods is growing worldwide and companies have to work harder than ever to combat this threat. Counterfeiting is a major problem in many market sectors, with the pharmaceutical industry most at risk due to the illegal and dangerous substance used in counterfeit drugs. Today food and pharmaceutical companies are adopting anti-counterfeiting packaging measures to prevent imitation and confirm the safety of the goods.

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Factors influencing the market

Factors that are driving the growth of the market include increasing focus of manufacturers on brand protection and growing packaging industry in the U.S. One of the key drivers for Anti Counterfeit Packaging market is the strong inclination of small and big brands towards the image protection to keep up with the authenticity. Intellectual property (IP) is often the DNA of a business. A brand is integral to reputation, revenue streams, and goodwill. The Internet has created an anonymous selling platform for sophisticated counterfeiters of products. The importance of anti-counterfeiting is depicted in a company’s growth and revenue distribution. One of the major drivers for the market is growth of packaging industry at a high rate which is expected to expand further during the forecast period. North America has been one of the major contributors to the world packaging market. Key drivers for the market are expansion of E-Commerce which ads on to the packaging requirements and development of Food and Pharmaceutical sector.

A factor that is expected to hinder the growth of the Anti-Counterfeit Packaging market is the existence of technologies that are favorable for the counterfeiters. In spite of making sustainable progress in anti-counterfeiting, the mediums and platforms for counterfeits have always increased with the expansion of online marketing and sales combined with digitalization. In both developing and developed countries around the world, counterfeit goods are found in a wide spectrum of categories including apparel, electronics, beverages, food, pharmaceuticals, tobacco, and even vehicle and airplane parts.

North America Anti-Counterfeit Packaging Market Analysis

According to Verified Market Research, The North America Anti-Counterfeit Packaging Market was valued at USD 55.92 Billion in 2018 and is projected to reach USD 142.95 Billion by 2026, growing at a CAGR of 12.9% from 2019 to 2026. The United States market is expected to participate heavily in the consumption of Anti-Counterfeit Packaging as the pharmaceutical sector in the US suffers the most from counterfeiting. The counterfeiting of drugs and therapeutic medicines are not only harmful to the manufacturers and pharmaceutical companies but can prove to be endemic if consumed by patients of chronic disorders.

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North America Anti-Counterfeit Packaging Market Segment Analysis

The North America Anti-Counterfeit Packaging market can be segmented into technology and end user. On the basis of technology, the Anti-Counterfeit Packaging market is divided into Track & Trace Technologies, Overt, Covert and Forensic Markers. Track and Trace technologies belong to remote authentication category where it is possible to give access to the distributors to recognize and authenticate the delivery of original products. Overt features are intended to enable end users to verify the authenticity of a pack. Such features will normally be prominently visible, and difficult or expensive to reproduce. It should be noted that overt features can add significant cost, may restrict supply availability, and require education of end users to be effective.

The purpose of a covert feature is to enable the brand owner to identify the counterfeited product. The general public will not be aware of its presence nor have the means to verify it. A covert feature should not be easy to detect or copy without specialist knowledge, and their details must be controlled on a “need to know” basis. There is a wide range of high-technology solutions which require laboratory testing or dedicated field test kits to scientifically prove authenticity. These are strictly a sub-set of covert technologies, but the difference lies in the scientific methodology required for authentication.

By End User the market is bifurcated to Food & Beverages, Pharmaceutical & Healthcare, Industrial & Automotive, Consumer Electronics, Cosmetics & Personal Care, Clothing & Apparel, Others. Food and Beverage counterfeits are widespread in the market and are convenient for the counterfeiters to outsource due to advances in digital technology and printing technology. The products require highly customized ant counterfeit substituents to ensure safe and authenticated product delivery. Counterfeit drugs are deliberately mislabeled with respect to the source. The fraud has a huge impact on the company’s brand image as well as consumer’s health.

Counterfeiting is gravely impacting the pharmaceuticals industry by causing substantial losses in terms of revenue and credibility. The industrial and automotive sector are largely affected by counterfeits. With the increasing demand for the products along with increasing members of the distributor chain, the threat of counterfeiting also increases. The electronics and consumer electronics sector are currently witnessing high growth in North America. The threats associated with counterfeiting also increase along with the growing electronics market. The counterfeiting malpractice has become a severe matter of concern for original cosmetics manufacturers. Counterfeiting is affecting the cosmetics industry, resulting in innumerable tangible and intangible losses for the players operating in the industry. Anti-counterfeit labeling has the potential to become a standard part of garments packaging process thereby boosting brand protection. In order to secure high-end luxury products, track and trace technologies is regarded as one of the promising solutions.

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Some of the major players involved in the North America Anti-Counterfeit Packaging Market are Avery Dennison Corporation, 3m, E.I. Du Pont De Nemours And Company, CCL Industries Inc., Zebra Technologies Corp, Applied DNA Sciences Inc., Essentra Plc, Rr Donnelley & Sons Company, Impinj, Inc, Alpvision Sa, Sicpa Holding Sa, Savi Technology, Inc., Authentix, Inc., Ampacet Corporation, Tracelink Inc., Advance Track & Trace S.A., Atlantic Zeiser Gmbh, Trutag Technologies, Inc. These companies will be profiled on the basis of their financials, their geographic and business segment breakdown, as well as product benchmarking. The competitive landscape section includes key development strategies and market ranking analysis of the above-mentioned players globally.

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