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Limited Special Edition of MAHLKÖNIG K30 Grinder for the WBC in Bogotá

05-04-2011 08:25 AM CET | Leisure, Entertainment, Miscellaneous

Press release from: MAHLKÖNIG

/ PR Agency: KaffeeSATZ PR
MAHLKÖNIG K30 Vario Limited Edition 2011

MAHLKÖNIG K30 Vario Limited Edition 2011

The third year in a row MAHLKÖNIG supports the World Barista Championship as official grinder sponsor.

As the World Barista Championship takes place in Columbia this year, for the first time ever a coffee producing country acts as host of this competition. MAHLKÖNIG backs up the WBC 2011 in Bogotá as official grinder sponsor.

From June 2nd – 5th the best baristas are going to meet in the Colombian capital of Bogotá, in order to elect the world`s best barista during a three-day contest. To a great extent this event is funded by suppliers of the coffee business, who act as sponsors and thus provide their financial and technical support.
The competition is organized by the newly founded WCE (World Coffee Events) Organisation, which holds the marketing rights of all coffee related championships.

MAHLKÖNIG as official grinder sponsor of the WBC not only makes the K30-Espresso grinders available for the competition but also equips the preparation area, the coffee bar zone and special areas around the competition stage with various professional Espresso grinders.
On the occasion of the WBC 2010 in London, MAHLKÖNIG launched a limited special edition of their very successful grinder K30 Vario. Also for the World Barista Championship in Bogotá there is a specially designed model of the K30 Vario in a limited edition. The design of the K30 grinder, kept in white with a green floral decor, is geared to the logo-composition of the WBC 2011.
Apart from their commitment as sponsor and the supply of a great number of grinders for the whole event, also the new World Barista Champion 2011 is going to benefit notably from the dedication of the Hamburg based company to coffee quality, because this years’ WBC winner will get invited to the MAHLKÖNIG headquarters in Hamburg in order to be introduced in detail to the world of grinding.

For more than 80 years MAHLKOENIG has been the leading brand for high quality professional grinders. The MAHLKOENIG logo stands for quality leadership and innovations. As part of our philosophy our products are developed by MAHLKOENIG engineers and manufactures by hand in order to fulfil individual customers` needs and requirements. Today MAHLKOENIG ensures the distribution and servicing of over 400.000 MAHLKOENIG grinders worldwide through own subsidiaries and over 150 distributors and service partners. This way the know-how of MAHLKOENIG is used daily worldwide.

MAHLKOENIG is official grinder sponsor 2009-2011 of the World Barista Championship WBC.

KaffeeSATZ PR
Sabine Jürgenmeier
Obere Stahlindustrie 4
44793 Bochum
Germany
sj@kaffeesatz-pr.de

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