Negative Pressure Wound Therapy Devices Market– A Panacea for High-risk Wounds By Key Players: Smith & Nephew plc, Devon Medical, Paul Hartmann AG, Talley Group Limited, Coloplast A/S, ConvaTec Inc., Molnlycke Health Care AB

Unlike conventional wound treatment systems that need to be replaced every day, NPWT devices need to be replaced just three times a week, significantly reducing patient stress and aiding speedy recovery. Moreover, advancements in technology have led to introduction of canister-less NPWT devices. ConvaTec Group plc, launched its first NPWT device, Avelle, in August 2016. The company launched its product in the U.K., which utilizes AQUACEL technology (prevents periwound maceration) and is a simple, canister-less, disposable system with a 30-day life.

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PICO, from Smith & Nephew plc, received the 2016 French Galien Award. PCIO is a single-use NPWT device that significantly reduces total cost and care needed for patients with pressure ulcers, dehisced surgical wounds, diabetic foot ulcers, leg ulcers, and trauma wounds. The Prix Galien award acknowledges advances in pharmaceuticals and medical devices that improves the quality of human life.

In 2016, studies published in the ‘WOUNDS’ journal concluded that use of zinc-coated foam and silver-impregnated dressings along with NPWT in complex wound therapy demonstrated better clinical outcomes and faster recovery in patients as compared to conventional wound treatment methods. This further encourages the use of NPWT as an adjunctive therapy in wound treatment. To add to this, use of non-powered or mechanical MPWT devices allows a silent delivery of therapy with a much lighter weight than electrical NPWT devices.

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NPWT devices are used on wounds that are too large or deep to be secured using staples and stitches. Wound therapy is an absolute necessity post-surgery and thus, has a potential application base that includes millions of people undergoing surgery across the globe each day (312.9 million in 2012, WHO). NPWT which works like a vacuum seal, offers faster and safer patient recovery with minimal risk of infection as compared to conventional wound therapy devices such as staples, sutures, and biological dressings. Availability of reimbursement is further fueling demand for NPWT devices, especially in developed economies such as the U.S., Germany, and the Netherlands, to name a few.

Connate Group plc, launched Avelle system, its first NPWT device, in August 2016. This device is based on a proprietary AQUACEL technology that prevents periwound maceration and is a canister-less disposable system with a 30 day usability period. Smith & Nephew plc, received the 2016 French Galien award for its PICO NPWT device. PICO being a single-use NPWT device, significantly reduces overall cost of treatment and the care needed for individual patients with chronic wound compared to conventional wound therapies (sutures, dressings, etc.). Such technologies with improved patient outcomes provides a competitive advantage to marketers of NPWT device and gain share in the global negative pressure wound therapy devices market.

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Intense competition is witnessed among the leading players such as Smith & Nephew plc, Devon Medical, Paul Hartmann AG, Talley Group Limited, Coloplast A/S, ConvaTec Inc., Molnlycke Health Care AB, Medela AG, Kinetic Concepts, Inc., and Cardinal Health, Inc.

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