Press release
Account-Based Marketing Market to Reach USD 2.12 Bn by 2029, emerging at a CAGR of 13 percent and forecast 2023-2029
Account-Based Marketing Market
Account-Based Marketing (ABM) is a powerful technique that focuses on a select group of accounts representing significant growth opportunities, with dedicated marketing and sales support. ABM software redirects marketing and sales strategies away from generic branding and lead-generation approaches by identifying high-quality target accounts and adopting tailored marketing strategies. ABM software streamlines the time-consuming process of identifying prospects and delivering relevant assets to cultivate desirable accounts, making it more efficient and automated. Owing to the increasing demand for account-based marketing in businesses, which enables sales and marketing units to close more deals by concentrating on specific accounts, the ABM software market is poised for growth.
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Account-Based Marketing Market Research Methodology:
Maximize's report is backed by a robust research methodology that combines primary and secondary data sources. Primary sources involve interviews with industry experts, CEOs, vice presidents, marketing directors, technology and innovation directors, and executives from major organizations actively participating in the ABM software market. Primary interviews were conducted on both the supply and demand sides. Secondary sources used for data collection include annual reports, press releases, investor presentations, white papers, articles authored by respected experts, websites, directories, and databases. The report employs various analytical tools such as value chain analysis, PESTLE analysis, and the PORTER'S Five Forces model to offer a comprehensive understanding of the market dynamics.
What are Account-Based Marketing Market Dynamics:
The report underscores the growing demand for account-based marketing in an era characterized by an abundance of data and social media content. As it offers innovative approaches for B2B marketers to manage strategic client engagement, the ABM software market is gaining traction in the B2B sector. Account-based marketing is seen as a means to increase the long-term value of customers, particularly in scenarios with modest initial sales. The ABM approach reduces the option of purchasing irrelevant traffic for highly targeted campaigns. Real-time account selection enhances the likelihood of a higher return on investment by preventing the allocation of resources to unsuitable leads. This is considered the key driver for the account-based marketing market on a global scale.
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What is Account-Based Marketing Market Segmentation:
by Component
Tools
Services
by Deployment
On-Cloud
On-Premise
by End User Industry
BFSI
Retail & E-commerce
IT & Telecommunications
Government
Travel & Tourism
Healthcare & Life Sciences
Other
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Who are Account-Based Marketing Market Key Players:
1. Terminus Software (US)
2. Act-On Software (US)
3. AdDaptive Intelligence, Inc. (US)
4. 6sence (US)
5. MRP Prelytix (US)
6. Drift.com, Inc. (US)
7. HubSpot (US)
8. Integrate (US)
9. Iterable (US)
10.Kwanzoo (US)
11.Alyce, Inc. (US)
12.MetricFox (US)
13.Obility (US)
14.Madison Logic (US)
15.TechTarget (US)
16.Triblio (US)
17.Uberflip (Canada)
18.Jabmo (France)
19.Momentum Group Limited (UK)
20.EngageTech (UK)
21.Vendemore ( Sweden)
22.Albacross Nordic AB (Sweden)
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Table of content for the Account-Based Marketing Market includes:
Account-Based Marketing Market: Research Methodology
Account-Based Marketing Market: Executive Summary
Market Overview and Definitions
Introduction to the Global Market
Summary
Key Findings
Recommendations for Investors
Recommendations for Market Leaders
Recommendations for New Market Entry
3. Account-Based Marketing Market: Competitive Analysis
MMR Competition Matrix
Market Structure by region
Competitive Benchmarking of Key Players
Consolidation in the Market
MandA by region
Key Developments by Companies
Market Drivers
Market Restraints
Market Opportunities
Market Challenges
Market Dynamics
PORTERS Five Forces Analysis
PESTLE
Regulatory Landscape by region
North America
Europe
Asia Pacific
Middle East and Africa
South America
COVID-19 Impact
4.Company Profile: Key players
Company Overview
Financial Overview
Global Presence
Capacity Portfolio
Business Strategy
Recent Developments
Account-Based Marketing Market Regional Insights:
North America: Dominated the ABM software market in 2022, capturing the highest market share of about 35%. The region is poised to maintain its leadership position at the end of the forecast period. North America boasts numerous regional ABM solution providers, including Terminus Software, by Adobe, Uberflip, Engagio, 6sense Insights, Inc., and many others. These providers are driving substantial enhancements to their products to increase their market presence, both locally and globally. The integration of technologies like AI, Cloud, and automation is becoming a common practice among businesses in the region to improve their offerings, draw in local marketers, and scale their ABM practices more rapidly.
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Key Offerings:
Past Market Size and Competitive Landscape (2022 to 2029)
Past Pricing and price curve by region (2022 to 2029)
Market Size, Share, Size and Forecast by different segment | 2022-2029
Market Dynamics - Growth Drivers, Restraints, Opportunities, and Key Trends by region
Market Segmentation - A detailed analysis by growth and trend
Competitive Landscape - Profiles of selected key players by region from a strategic perspective
Competitive landscape - Market Leaders, Market Followers, Regional player
Competitive benchmarking of key players by region
PESTLE Analysis
PORTER's analysis
Value chain and supply chain analysis
Legal Aspects of business by region
Lucrative business opportunities with SWOT analysis
Recommendations
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