Sulphate-Free Shampoo Market Investigation & Development Trends Analyzed till 2027 || Key Player - Hindustan Unilever Ltd., Procter & Gamble, AG Hair, Parana, Johnson and Johnson, Sephora USA Inc., Nexxus, Christina Moss Naturals.

The report studies the “Sulphate-Free Shampoo Market” worldwide, especially in North America, Europe, Southeast Asia, India and Other Regions with production, size, growth, revenue, consumption, import and export in these regions. The intelligent report also anticipates that the market would grow at a constructive CAGR until 2027. In order to study the various trends and patterns prevailing in the concerned market, Fact.MR has included a new report titled “Sulphate-Free Shampoo Market Investigation & Development Trends Analyzed till 2027”. This research assessment offers a clear insight about the influential factors that are expected to transform the global market in the near future.

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The sulphate-free shampoo sales in 2018 closed in on 330 kilo tons, and are estimated to record a Y-o-Y growth at nearly 3.0% in 2019, according to a new Fact.MR study. Sulphate free shampoo industry growth remains influenced by a slew of aspects, ranging from product line extension and innovation to introduction of products that enable overnight and daytime smoothing. 

The study opines that liquid sulphate free shampoo will remain the sought-after variant, accounting for over 7 in 10 sales currently. Ease of handling, and simple economics are among key attributes that continue to drive demand for liquid variant, while their application scope remains succored by effective storage solutions offered for both low- and high-viscosity sulphate-free shampoos. 

Manufacturer focus on delivering puncture-resistant and zero leakage packaging solutions for liquid sulphate-free shampoos will continue to fuel sales. The move by leading manufacturers toward eco-friendly materials, upheld by favorable government regulations, in sustainable packaging innovations has become increasingly pervasive. This, coupled with the onus on raw material price reduction, while combating price fluctuations vis-à-vis petrochemicals, will augur well for liquid sulphate-free shampoo sales. 

The study finds that the Environmental Working Group’s (EWG) Skin Deep® database is one of the leading information source for cosmetic ingredients. Sulphate-free shampoo industry players have been eyeing EWG’s database as a go-to source in a bid to gain ingredient transparency, partnering with the group for unbiased verification. Players such as Herbal Essences have entered into a strategic partnership with EWG to bring clean, softer, and sulphate-free shampoos into the mainstream. 

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The study opines that preference for sulphate-free shampoos will continue to gain traction, as consumers become more aware about scalp and eye irritation linked with sulphate-based counterparts, along with the environment-friendly and healthy nature of the sulphate-free ones. However, replacement of sulphate-based surfactants with low-irritation alternatives continues to remain a key challenge among the sulphate-free shampoo industry players.

Several anionic surfactants based on amino acids have been leveraged for the purpose, however, high cost and lower efficiency in building viscosity remains a hindrance. The introduction of pre-formulated performance concentrates by key vendors, such as Solvay’s Miracare® SOFT S-525, is expected to serve as an effective solution for easy preparations of sulphate-free shampoo formulations for manufacturers.

The upward trend of “free-from” has gained utter pervasiveness, extending beyond the food & beverage products to healthcare formulations and consumer goods. As the sulphate-free shampoos fall in perfect sync with the trend, their popularity and acceptance among consumers is expected to gain sheer impetus. Additionally, the preference for organic and natural products continues to complement adoption of the sulphate-free shampoos across wider demographic.

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