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Automotive Seat Market- Competitive Scenario of the Market, Major Competitors, Market Share, Benchmarking, Investments and Merger Acquisitions

05-01-2019 02:34 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: P&S Intelligence

Automotive Seat Market- Competitive Scenario of the Market,

The reduction in weight of vehicles for optimized efficiency, and increasing demand for comfort and luxury are some of the major factors, driving the growth of the global automotive seat market. The continuous developments to create an attractive manufacturing platform for cars and motorcycles, trade liberalization, free movement of goods, high investments, skilled and low cost labor, growing population, open flow of capital, increasing income levels and government support for foreign direct investments (FDIs) are some of the other factors, influencing the growth of the global automotive seats market. The need to develop raw materials, in order to improve efficiency and reduce cost is also driving the growth of the global market.

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Most vehicle seats are made from durable material to withstand prolonged use. Polyester is the most common material used in the seats of automobiles. Some vehicle models offer fold-down rear seats to accommodate luggage, when they are not occupied by travellers. Some vehicle seat systems are set up with a battery-powered automatic control to adjust seat flexibility in the car. The individual vehicle seats usually have rounded backs and offer a variety of adjustments to fit users. Various flexible adjustments are provided by automotive seats, such as adjustment of backrest angle, cushion edge, armrest, seat height, fore and aft position and others.

Automotive manufacturers have developed powered and heated seats, which enhance the comfort and luxury of vehicles, and eliminate manual adjustment of standard seats. The powered and heated seat segment witnessed an increased demand from the developed regions. North America dominated the global automotive seat market in 2014.

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Europe is expected to witness the penetration of lightweight and technologically advanced seating systems, due to growing fuel efficiency regulations and stringent emission norms in near future. China is the largest market for automotive seats in Asia-Pacific. The automotive consumers in Asia-Pacific are inclined towards enhanced safety and comfort. Automotive manufacturers are attempting to develop high-performance and cost-effective seating systems, for meeting consumer expectations in the region.

Short technology life cycle of seats is a major challenge in the growth of the global automotive seat market. Johnson Controls Inc., Lear Corporation, AISIN SEIKI Co. Ltd., Gentherm, Magna International, TACHI-S Co. Ltd., NHK SPRING Co. Ltd., TS TECH Co. Ltd., TOYOTA BOSHOKU CORPORATION, and Faurecia Automotive Seating Inc. are some of the major competitors of the global automotive seat market.

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P&S Intelligence is a provider of market research and consulting services catering to the market information needs of burgeoning industries across the world. Providing the plinth of market intelligence, P&S as an enterprising research and consulting company, believes in providing thorough landscape analyses on the ever-changing market scenario, to empower companies to make informed decisions and base their business strategies with astuteness.

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