Press release
The New Various Trends in Gamification Market With Their Financials
Gamification Market
Increasing customer engagement activities through various marketing campaigns with the help of social media which offer rewards and incentives such as coupons or special offers and discounts. In addition, penetration of connected devices is growing.
The World Bank, there is 6.6 billion mobile phone users in 2013 and their penetration is growing at over 30% year on year.
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The effective elements in apps are rewards, virtual goods, badges, leaderboards, and progress display. Globally, the online gamer community counts over 800 million people around the world.
The presence of these gamification solutions on cloud helps SMBs to adopt these gamification techniques without increasing their budgets. It also has the ability to standardise applications, reduction in IT cost, increase application flexibility, improve data and trend analysis.
Education segment is expected to witness the highest CAGR growth of over 37% in the global gamification market during the forecast period, owing to learning activities through grading gamification, assignments and tests.
North America market is expected to dominate the global gamification market, and is expected to account for largest market revenue share of US$ 4.5 Bn by end of 2020, as compared to that of markets in other regions. Dominance by North America market is expected to continue over the forecast period.
The market in North America is expected to account for major revenue share of US$ 1,774.4 Mn in 2017.
Key players in the global gamification market include Microsoft Corporation, Salesforce.com Inc., Badgeville, Inc., Bunchball Inc., Arcaris Inc., SAP SE, Big Door Inc.
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