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The Francophone BPO sector is lifting Madagascar’s economic growth

Madagascar’s BPO sector serving the Francophone world has flourished in the last 15 years, thanks to e-commerce and Artificial Intelligence.

French language skills combined with high speed internet availability as well as good quality and low cost human resources has attracted investors.

Madagascar’s BPO sector has help boost the rising middle class in a society where 75 per cent of the people still live on less than USD2 a day.

Will Madagascar’s Francophone BPO industry help sustain economic growth?

Spire Research and Consulting was established in 2000 to address a gap in the research and consulting industry in global emerging markets. Unlike most agencies that focus on traditional consumer research, our founders saw a profound need for holistic research projects.

These projects integrate traditional customer research with knowledge of the broader business eco-system; for instance, competitors, channels, legal and regulatory factors. They support strategic decision-making for market growth and entry. Our studies provide indispensable tools for creating business plans, setting sales quotas, quantifying budgets and investment as well as making product launch decisions.

Spire exists to undertake such projects with distinction.

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