Vanilla Extracts Market: Growth Opportunities Created by Covid19 Outbreak
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Some of the key players operating in the global vanilla extracts market are
Vanilla Food Company
Boston Vanilla Bean Company
Tharakan & Company
Synthite Industries Ltd.
Hawaiian Vanilla Company,
Frontier Natural Products
Amadeus Vanilla Beans
MacTaggart’s Brand, and Agro Products & Agencies.
In 2018, Asia Pacific held a considerable share in the global market. The region is foreseen to witness impressive growth over the forecast period 2019-2026. Increasing awareness about using natural and organic elements is fueling the demand for vanilla extracts ingredients. Moreover, the increasing production of vanilla extracts in Indonesia is likely to enable growth in the market. Asian nations are also involved in exports of vanilla extract. This is expected to contribute towards market growth. Europe is expected to dominate the global market during the forecast period owing to the high consumption of natural vanilla extract it witnesses. The Europe market is likely to witness high demand for vanilla extracts owing to the presence of well-established bakery sector in various nations. Besides this, France and Germany are actively involved in imports of vanilla extracts. This is further expected to boost the region’s standing in the global market.
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Major Segmentation includes:
By Extract Type
West Indian Vanilla
Food & Beverage
North America (USA, Canada, and Mexico)
Europe (France, Germany, Italy, Spain, U.K., Russia, and Rest of Europe)
Asia Pacific (China, India, Japan, Australia, and Rest of Asia Pacific)
South America (Brazil, Argentina, and Rest of South America)
Middle East & Africa (South Africa and Rest of ME&A)
Madagascar Aiding the Supply off Vanilla
The increasing demand for confectionary products and rising awareness about consuming healthy food items are some factors anticipated to drive the global market. Moreover, increasing applicability of vanilla extracts in the pharmaceutical, cosmetics, and other industry is likely to fuel the demand for vanilla extracts.
In 2017 Madagascar produced approximately 3.23 thousand tons of vanilla. France, Germany, and the U.S. imported almost 80% of Madagascar’s total exports. Certain factor is anticipated to propel growth in the global vanilla extracts market.
The long procedure involved in production and processing of vanilla extract is a factor that may hamper the growth in the market. Besides this, unfavorable climatic condition is a factor that may restrain the market during forecast period. For instance, Madagascar was hit by a cyclone in 2017. The cyclone caused major damage to vanilla plantation.
However, Bell Flavors & Fragrances introduced new variety of natural vanilla solutions. The new product range offers customization without impacting the taste. Such a Product launch is expected to encourage adoption of vanilla extracts.
Archer Acquired Rodelle to Attain Higher Share in Market
The global vanilla extracts is progressing at a positive rate. Market players are adopting industry leading techniques and strategies to create a strong brand presence. Some players are involved in mergers and acquisitions. For instance, Archer Daniels Midland acquired Rodelle Inc. in 2018. Archer invested in the acquisition to gain a diverse product portfolio. This is likely to propel growth in the global market.
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