Retail Game Seminar: Learn How to Sell to Retailers

San Clemente, CA April 18, 2011 Marketing Support, Inc. (MSI) today announced that registration for the next Retail Game Seminar to be held at the Gold Coast Hotel in Las Vegas, Nevada on June 4-5, 2011 is now open on the company’s website. The seminar addresses the biggest problem facing vendors selling to major chain retailers like Walmart, Target, Kmart/Sears, Home Depot, Lowe’s, Walgreens, CVS, Bed Bath & Beyond, and many: How to sell high volumes of product to such retailers and still remain profitable.

According to Bart Germaine, Principal in MSI, “We’ve met and also heard many war stories from vendors or former vendors about their experience selling to Walmart or other major retailers. Most vendors track down the buyer, manage to eventually obtain an appointment, fly in. They sit in a tiny room, the buyer enters, and they have maybe 15 minutes to present. Sometimes the buyer may go so far as to offer 30 minutes.”

Germaine continued, “The worst case scenario then unfolds for most vendors. The buyer asks, ‘What have you got?’, the vendor presents a few samples to the buyer and asks, ‘What do you want?’ This is a prescription for a rocky relationship and unprofitable relationship. Even if the buyer is interested, it will likely be a lengthy and time-consuming process, perhaps involving multiple meetings.

Every category in the U.S. retail market is highly competitive. The seminar will cover a variety of topics including an overview of the U.S. retail market, category rankings, and sales figures. Attendees will then learn the insider secrets of how retail buyers think, what makes a product successful, and how consumers make retail decisions.
With that as a background, attendees will learn how to structure their presentation so the buyer can say, “Yes,” and how to actually present the product in person and get the orders flowing.

Registration is now open and MSI offers a 10% discount for registrations entered by May 1, 2011 or register by calling 949-488-3784 or send an email to: client@vendorcoach.com All major credit cards accepted.

About Marketing Support, Inc.: The live seminar features the retail expertise of the three principal associates of MSI; Bart Germaine, Jerry Magner, and Lee Stein. Between them, they have over 80 years of sales and marketing experience. They have sold products into every major category in the U.S. retail market including toys, automotive, office furniture, housewares, hardware/building materials, discounters/club stores, and more. MSI has built a highly qualified database of 300 reps serving every major retail account and category. Jerry Magner has literally written the book about retail, The Retail Game, which all seminar attendees will receive as part of their registration.

Press Contact:
Lee Stein
4359 Goodson Way
Rohnert, Park, CA 94928 USA
707-843-5088
lstein@vendorcoach.com

Company Postal Address:
Marketing Support Inc.
110 Del Gado Rd.
San Clemente, CA 92672 USA
949-488-3784
Press Contact: Lee Stein

This release was published on openPR.