Rising Trend of On-Demand Video Streaming Service Stimulates the Over-The-Top Content Market | Market Research and Forecast, 2019-2025

Orion Market Research (OMR) recently published a market research report on the global over-the-top content market (OTT). According to OMR analysis, the market is estimated to rise with a significant CAGR during the forecast period (2019-2025). The market is segmented on the basis of content type, device, and mode of deployment. The report provides detailed & insightful chapters which include market overview, key findings, strategic recommendations, market estimations, regulations, market determinants, key company analysis, strategic analysis, market insights, company profiling, market segmentation, and geographical analysis.

A full report of the global over-the-top market is available at https://www.omrglobal.com/industry-reports/over-the-top-content-market/

OTT is the delivery of TV content and film content by using the internet. The popularization of media is the major factor that influences the unavoidable expansion of the OTT market. While using OTT, there is no requirement to take regular conventional satellite pay and cable services, such as Comcast or Time Warner Cable. The OTT is being divided into three major classes, such as free and ad-supported service, subscription-based services, and transactional services. All the three classes are unique in their own way. For instance, the subscription-based services incorporate on-demand streaming content and it comprises of Netflix, Hulu, Prime Video and Amazon. Moreover, the free and ad-supported services cover YouTube, Crackle, and Roku Channel. The transactional services involve iTunes, Vimes, Amazon Instant Video, and Google Play.

OTT video service providers provide the freedom to choose any entertainment channel to the consumer; the consumers can pick the channels according to their taste and preferences. Additionally, OTT is called as “cord cutters”. Before the introduction of OTT, media, satellite, and cables providers provided a number of channels and charged the consumers according to the numbers. As the consumers realized the uselessness of the more number of channels, the consumers started to switch to OTT. Furthermore, the growth of OTT market is relatively approximated by the forecasted number of cord cutters, by ditching the cable companies and preferring subscription-based services. Moreover, the existing and current digital media platforms can determine the growth of OTT market.

Furthermore, the global over-the-top content market (OTT) is segmented by the content type, device, and the mode of deployment. The content type includes text messaging and images, videos, and VoIP (Voice over Internet Protocol). Moreover, different devices can be used in the market such as gaming consoles, mobile devices, computer and laptops, smart TVs, set-top boxes, OTT streaming devices, and others (blu-ray players). Furthermore, the different modes of deployment are cloud-based, on-premise, and web-based.
The OTT market is classified into four various regions, such as Europe, North America, Asia-Pacific and Rest of the World (ROW). In all the four regions, North America is estimated to carry significant share in the market. The major players of North America which drive the market are Netflix, Inc. and Amazon Web Services, Inc. On the other hand, Asia-Pacific has profitable growth due to various OTT providers such as Home Box Office (HBO), Inc., Sony Pictures, SingTel and Warner Media. Furthermore, the major market players are Netflix, Inc., Google LLC, Amazon Web Services (AWS), Inc., and Microsoft Corp, Facebook, Inc.

Region Covered

• North America (US and Canada)
• Europe (UK, Germany, France, Spain, and Italy)
• Asia-Pacific (China, India, and Japan)
• Rest of the World

For related reports please visit https://www.omrglobal.com/reports-category/cloud-and-big-data/

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About Orion Market Research

Orion Market Research (OMR) a research company known for its crisp and concise reports. The company is equipped with an experienced team and young brigade of analysts. The company aims to provide business insights for decision making to the global clients and offers quality syndicated research reports, customized research reports, Company profiling, consulting and other research-based services. OMR provide global and regional market reports of various domains such as healthcare, energy, IT, chemicals, and automobiles. OMR provide a 360-degree view of the market with parametric analysis, key market insights, key findings, statistical forecasts, competitive landscape, extensive segmentation, key trends, strategic recommendations and detailed company profiles.

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