Standard Milk Formula Market Covering Trends, Market Share and Forecast to 2027 || Key Player - Nestle S.A., Group Danone, the Kraft Heinz Company, Abbott Nutrition Manufacturing Inc., Mead Johnson Nutrition

The latest study published by Fact.MR, titled “Standard Milk Formula Market Covering Trends, Market Share and Forecast to 2027” which encloses important data about the production, consumption, revenue and market share, merged with information related to the market scope and product overview.

Probiotics have been gaining significant traction in the wellness and nutrition sector across the globe. Probiotics, essentially live healthy bacteria, are being introduced in the infant formula space, on the back of their potential health benefits. Inclusion of probiotics in standard milk formula can promote the bacteria balance in the infant’s intestines in turn offsetting development of unhealthy organisms, particularly in babies in the age group of 0-6 months. Probiotics addition is likely to enhance the demand for standard milk formula, particularly among working women, in turn complementing the growth of the standard milk formula market.

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Online platforms are transforming the retail sector, consequently providing potential avenues for producers of standard milk formula to market their products across tier II areas. With e-commerce on the rise, online platforms have facilitated a significant growth in sales of standard milk formula, consequently influencing the growth of the standard milk formula market in emerging economies. For instance, standard milk formula producers in China are adopting e-commerce platforms to enhance product sales. Moreover, with the introduction of two-child policy in China coupled with rising milk rates, dairy producers faced a shrinking market share. However, e-commerce boom resulted in a collaboration of domestic and foreign standard milk formula producers with online platforms leading to an extended product selling, from logistics to brand promotions which has translated in increasing standard milk formula sales by mitigating the impact of increasing milk prices.

Manufacturers of standard milk formula are involved in marketing an increasing product range for various age groups, including products that feature additional nutrients in a bid to close on the effectiveness of breast milk along with products that claim to solve a broad spectrum of problems such as allergies. Yet, standard milk formula manufacturers are positioning their products in terms of new formulations in different markets that reveals the possibility of insufficient health considerations and less nutritional science being the product range. These ambiguities are likely to question the quality and efficiency of nutrition provided by standard milk formula, in turn challenging its market’s growth.

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Packaging of standard milk formula using bottle and jars is likely to gain high traction in the forthcoming years as they provide higher convenience in distribution and transportation. However, owing to low cost, cans are being largely used for standard milk formula packaging. The report analyses that standard milk formula packaging using bottle and jars is much more superior to cans due to higher safety and handling features they offer.

Market for standard milk formula being highly competitive, manufacturers are focusing on product differentiation as a key to sustenance and enhancing sales. Substances existing in breastmilk, such as prebiotics, probiotics and omega oils, are being blended with standard milk formula. In addition, manufacturers are using alternatives desirable to infant health that are GMO-free, organic, 100% lactose and palm oil-free.

Demand for organic standard milk formula is expected to rise across developed and emerging economies worldwide as compared to conventional standard milk formula. Albeit at a higher base, conventional standard milk formula is expected to lose ground as they are produced from crops that are grown by using pesticides and artificial methods. On the contrary, organic standard milk formula consist of good bacteria that facilitate infant growth without side effects. This factor is poised to enhance the sales of organic standard milk formula in the forthcoming years.

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This release was published on openPR.