openPR Logo
Press release

2D codes strengthen consumer protection and brand loyalty - Bizerba labelling systems can print QR and data matrix codes

04-11-2011 04:19 PM CET | Health & Medicine

Press release from: Bizerba GmbH & Co. KG

2D codes strengthen consumer protection and brand loyalty -

Düsseldorf/Balingen 1st April 2011 – Transparency in food production is meanwhile the essential thing during daily shopping for many consumers. At the interpack international packaging trade fair from 12 to 18 May 2011 in Düsseldorf (Hall 14 Stand C14), the Balingen-based solutions provider Bizerba will be presenting expanded features of its labelling systems which make it possible to apply QR codes and data matrix codes to food packages. The consumer can scan this with their smartphone or mobile phone and gain an overview of the origin and production of the foodstuff directly at the point of sale.

In order to supply food packages with 2D codes such as QR and data matrix, Bizerba has expanded its fully automatic and manual price labellers with the corresponding computational logic. As a result, codes can be generated with variable content and applied to the package.

“The experience of the recent past shows that more and more people ask about the exact origin of a product. The dioxin-contaminated eggs at the beginning of the year as well as the uncertainty as a consequence of radioactive contamination in Japan contribute to this”, says Dieter Conzelmann, Director Industry Solutions at Bizerba, when estimating the current situation. These aspects are now taken into account during the provisioning of the most modern coding procedures which also allow traceability through package-synchronous computation.

Even while shopping the customer in the market can scan the 2D code with the camera of their smartphone or mobile phone and show the foodstuff information on a website – for instance, the exact origin of animals as well as the date of slaughter, production or packaging – on the display. At the same time, the information deposited there can go into minute detail. Recipes, preparation or storage details and also contests can be additionally integrated.

“Such services strengthen consumer protection and not least the consumer’s loyalty to a brand”, says Conzelmann. Extra information in the food sector ordinarily also stands for extra confidence. Consequently, foodstuff manufacturers and the trade both benefit from the expansion of labelling possibilities.

Traceability in focus

In order to guarantee the traceability of origin and production desired by the consumer side, Bizerba is providing software solutions for sending production data directly from labeller to the Internet presentation platforms. As a result, the required infrastructure can be created quickly and without burdening ERP systems. Bizerba will demonstrate this live at the 2011 interpack (Hall 14, Stand C14) from 12 to 18 May.

About Bizerba

Bizerba is a leading, worldwide-operating Solutions-provider offering professional system solutions in scale, label, information and food service technologies, in the retail, food industry, producing and logistic segments. Sector-specific hardware and software, high-performance network-compatible management systems as well as a wide selection of labels, consumables and business services ensure transparent control of integrated business processes and high-level availability of Bizerba-specific performance features.

Worldwide, Bizerba is present in over 120 countries – with 41 shareholdings in 23 countries, as well as 54 country distributors. The company’s headquarters, with a staff of 3,000, is located in Balingen, Germany. Further manufacturing facilities are located in Meßkirch, Bochum, Vienna (Austria), Pfäffikon (Switzerland), Milan (Italy), Shanghai (China), Forest Hill (USA) and San Luis Potosi (Mexico).

For enquiries, please contact:

Bizerba GmbH & Co. KG
Claudia Gross
Director Global Marketing and Communication
Wilhelm-Kraut-Straße 65
D-72336 Balingen
Germany
Telephone +49 7433 12-33 00
Fax +49 7433 12-5 33 00
E-mail: claudia.gross@bizerba.com

nic.pr
network integrated communication
Patrick Schroeder
Coburger Straße 3
53113 Bonn
Telefon +49 228 620 43 84
Telefax +49 228 620 44 75
E-Mail: patrick.schroeder@nic-pr.de

This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release 2D codes strengthen consumer protection and brand loyalty - Bizerba labelling systems can print QR and data matrix codes here

News-ID: 170425 • Views:

More Releases from Bizerba GmbH & Co. KG

Fully automatic dispatch system at Fachpack 2012
Bizerba shows how time and costs can be saved in parcel delivery (Hall 4, Booth 133) Balingen, 18th August 2012. - Bizerba is presenting a logistics system, which automatically prepares parcels for dispatch, at Fachpack 2012 in Nurnberg from 25th to 27th September (Hall 4, Booth 133). It weighs and dimensions them, calculates the cheapest mode of dispatch and prepares the dispatch note label. All devices and belts can be controlled
Unique on the market: dynamic scales with four-cell weighing technology
Bizerba presents the die CWL ecoflexx in-motion scales at Fachpack 2012 Balingen, 18th August 2012 - Bizerba is presenting the dynamic CWL ecoflexx in-motion scales at Fachpack 2012 in Nurnberg from 25th to 27th September (Hall 4, Booth 133). With a belt length of up to three metres, courier, express and parcel service providers can practically expect off-the-peg customised device configurations with this. The scales are approved as legal-for-trade with a
Dispatch system: communication based on the plug and play principle
Bizerba presents the new _logisticsEngine.BRAIN software at Fachpack 2012 (Hall 4, Booth 133) Balingen, 18th August 2012 - Bizerba is presenting the new _logisticsEngine.BRAIN software at Fachpack 2012 in Nurnberg from 25th - 27th September 2012 (Hall 4, Booth 133). It collects and manages data from scanners, scales and volume scanners and automatically forwards it to a dispatch system via a standardised interface based on the plug and play principle. Companies
Increases profit: slice and portion to the exact gram
Bizerba launches the fully automatic Scaleroline A550 slicer on the market Balingen, 16th August 2012 - Bizerba launches the further development of the A510 weighing and slicing machine on the market: the fully automatic Scaleroline A550. Thanks to immediate weighing after slicing, industrial food processing companies can reduce their give-away by up to 15 percent so that the slicer pays for itself within a year. The Scaleroline A550 is suitable for automatic

All 5 Releases


More Releases for Balingen

Bizerba (UK) Ltd Celebrates 150 Years in Business
Milton Keynes - June 2016: Bizerba celebrates its 150-year anniversary, not only in Germany, but all over the world. As it is impossible to join all Bizerba employees at a single place to celebrate this event, our CEO Andreas Kraut decided to personally visit most of the countries in the anniversary year in order to celebrate our anniversary with the employees. This month we welcome Andreas to Milton Keynes.
Klaus von Hippel, the new Product Manager of „Checkweighing Systems“ at Bize …
Balingen, 30th August 2011 - Klaus von Hippel assumed his duties as the new Product Manager of "Checkweighing Systems" at Bizerba on 01 August 2011. Before von Hippel (42) came on board at Bizerba , he worked in product management for Ishida, an international provider of weighing and packaging solutions. Prior to that he worked for over ten years in various international sales positions for OCS-Checkweighers. "We at Bizerba extend a
Freedom and variety: Bizerba at EuroShop 2011 (Hall 6, Stand E56) - Bizerba is s …
Balingen, 3 February 2011 - Bizerba is focussing on cooperation with global partners. "The POS architecture of the last few years is being systematically integrated into the world of scales. For this purpose the equipment works in accordance with open standards, is SAP certified and ARTS compatible", said Tudor Andronic, Director of Global Retail Solutions for solutions provider Bizerba.     Amongst others the examples of application at the Euro-Shop included "digital merchandising"
Area-wide service network provides short downtime periods
Balingen, 09th July 2010 - Bizerba is one of the international leading solution partners in the global growth markets of weighing and information technology as well as in terms of food service systems. Nevertheless, in order to ensure a high level of reliability with all the components installed, one thing is necessary: A well organised service which reacts quickly. Over 1000 service technicians all over the world make sure that all
IFFA 2010: Area-wide service network provides short downtime periods
Balingen, 03th May 2010 – It’s that time once again on 8th May- the IFFA 2010, the international leading trade fair of the meat industry, will open its gates in Frankfurt, Germany. Bizerba is one of the international leading solution partners (hall 6, stand C60) in the global growth markets of weighing and information technology as well as in terms of food service systems. Nevertheless, in order to ensure
Bizerba presents the Parcel Shipping System at the PostExpo 2009 - Support for s …
Balingen/Hanover, 24. September 2009 – From 29 September until 1 October 2009 the greatest trade fair for the postal industries PostExpo is held in Hanover. The Technology producer Bizerba from Balingen, Germany, presents among other things the Parcel-Shipping-System (PSS) (hall 2, booth 4051). Companies are always faced with the challenge of providing and shipping goods as quickly as possible. In order to assist shipping management in the corresponding tasks,