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L.A.’s newest superfood brand, Xicama™, took center stage and debuted their Jicama-based cocktail at Coachella 2019!

04-15-2019 05:08 PM CET | Fashion, Lifestyle, Trends

Press release from: Lucid Communications

/ PR Agency: Lucid Communications
L.A.’s newest superfood brand, Xicama™, took center stage

Go with your gut this summer, and enjoy the world's first Jicama-based functional cocktail, Xicamix™ (Hee-kah-mix), created by L.A.'s newest superfood brand, Xicama™. Launching at Coachella 2019 in collaboration with Bar Lab, this healthy cocktail will be served at the Broken Shaker pop up in the Rose Garden VIP area. "Jicama/Cucumber/Ginger" is the featured mix on the menu, boasting a classic, light, and refreshing flavor— making it the ultimate cocktail to enjoy with friends throughout the festival and into the summer months.

Xicamix™ cocktail mixes will be available for purchase on Shopify across both the U.S. and Canada, and will be carried at various retailers. Bar Lab has secured many pre-sales for Xicamix™ across their food service partnerships, and will be creating exclusive Jicama-based cocktails for their vendors around the world.

Jicama (hee-kamah), the star superfood ingredient of Xicamix™, is a root vegetable native to Mexico. It has a fresh, lightly sweet taste, and is rich in Vitamin C, prebiotic fiber, and essential vitamins to boost gut and immune health. Celebrity food experts, such as Goop's Gwyneth Paltrow, Food Network's Rachael Ray, and Genius Foods author Max Lugavere, are naming Jicama "The Superfood of 2019" for its ability to nourish from the inside out.

"As modern drinkers consider their relationship with wellness and alcohol, cocktails with health-boosting benefits – and without booze at all – are quickly gaining popularity. Xicamix™ embodies that Spirit of Wellness™," says Mona Sharma CEO and founder of Xicama™. "Consciously choosing a delicious, better-for-you cocktail experience that you can feel good about enjoying was my main goal. For those forgoing alcohol completely, Xicamix is a perfect pair for sparkling water on ice. Additionally, hemp infused versions of all Xicamix™ mixes will be launching in legal US states and Canada. With Xicamix™, wellness is never sacrificed for pleasure.

Xicamix™ is a collection of 3 first-to-market Jicama-based cocktail mixes created by Bar Lab for Xicama™ and their parent company IQ Foods International. Once again, we're seeing the innovation coming from Bar Lab's award-winning mixologist team, as they pursue the art of the perfectly crafted cocktail. "We are very excited to work on a product that is tasty and also beneficial for you." said Bar Lab co-founder Gabriel Orta.

This only the beginning for Xicama™. Along with these new and innovative Jicama-based products, Xicama™ will be rolling out Jicama Water, Jicama Gut Shots and Jicama Flour, in the near future. Stay tuned for more details!

About Xicama™: Xicama™ was created by Holistic Nutritionist and Wellness Educator, Mona Sharma. For over a decade, Mona has studied the connection between food, gut health and vitality. Having recovered from two heart surgeries, and with a family history of autoimmune disease, Mona was amazed at the power we have to heal our bodies with Food. Mona's mission for Xicama™ is to create a line of functional food products that deliver the gut and immune boosting benefits of Jicama.

Xicama™ is rooted in centuries of ancient wisdom, playfully awakened for the modern world. The jicama used by the company is consciously harvested in the Pacific coastal village of Sayulita, Mexico, and is passionately blended with all natural ingredients in sunny California. Enjoy the exotic, refreshing flavors and health boost of Xicama™.

Xicamix™, a collection of 3 first-to-market Jicama-based cocktail mixes created by Bar Lab for Xicama™ and their parent company IQ Foods International, is only the beginning for Xicama™. Along with these new and innovative Jicama-based products, Xicama™ will be launching Jicama Water, Jicama Gut Shots, and Jicama Flour, in the near future.

About Mona Sharma: Mona Sharma is a Registered Holistic Nutritionist, Wellness Coach, and NLP practitioner based in L.A. and Toronto. She's a mother to Elijah and baby India, a wife to Craig, who is a film director, and the founder and CEO of Xicama™, an innovative line of functional food and beverage products that deliver the gut and immune boosting benefits of Jicama.

In her late twenties, while working a high-powered, high-stress role in the corporate beauty world, Mona began to experience chronic anxiety, severe digestive issues, and heart palpitations that persisted after two heart surgeries. After hitting rock bottom, she decided to switch gears and turn her attention to her personal health, returning to her roots of living on an Ashram with her parents. She began to make use of the tools she obtained on the Ashram, where emphasis was placed on bringing the mind and body back to balance through yoga, meditation, mantras, and Ayurvedic meals. After healing from her major health issues, Mona shifted her professional career toward health and wellness. She began working with professional athletes, celebrities, and CEO's to bring balance back to their lives, as well as peace and happiness back to their mindset, so they could thrive.

For over a decade, Mona has worked with clients on mind-body connection, the link between inflammation, gut health and vitality, and the foods that fuel optimal health. One day, while pregnant with baby India, Mona was eating Jicama in her kitchen with her husband, when they decided to pull out the juicer to make some Jicama juice. Aware of its benefits for gut health and immunity, they kept the conversation going, leading to the establishment of her own company, IQ Foods International— for which Xicama™, an innovative jicama-based food and beverage line, is the flagship brand.

Mona's philosophy is that it's time for us to take back our health, and decide that we are worth more than living with symptoms we've gotten used to. Food, meditation, and movement are the ultimate pillars to a vibrant mind and body for life.

About Bar Lab: Bar Lab is a lifestyle consulting and precision management agency that focuses on creative hospitality, event planning, market branding, and innovative beverage programs within the food and beverage industry.

A great passion for the art of the crafted cocktail and its potential to transform experiences brought Elad Zvi and Gabe Orta together in 2009 to form Bar Lab; a one-stop consulting agency and internationally recognized, highly-influential hospitality management company.

With over twenty-five years of experience, Elad and Gabe have re-energized the hospitality industry by creating unique and eclectic food and beverage programs for bars, restaurants and hotels around the world. As co-founders and operating partners of Bar Lab, the duo launched their first bar, Broken Shaker Miami, in 2012, followed by the Broken Shaker Chicago, Los Angeles and New York, 27 Restaurant, The Exchange, Rudolph’s Bar & Tea and The Anderson. Each venue is designed to offer a one-of-a-kind experience that transports each guest to a different time and place and draws inspiration from the diverse communities of the neighborhoods they reside in.

Bar Lab has been awarded numerous professional accolades and honors, including: twice named a James Beard semifinalist for Outstanding Bar Program in 2013 and 2014; ranking on the World's 50 Best Bars list: 2014 #22, 2015 #14, 2016 #16, 2017 #18; twice the winner of the coveted Spirited Award at Tales of The Cocktail for Best American Hotel Bar in 2015 & 2018; and The Anderson was voted one of Esquire’s Best Bars of 2018.

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