Press release
Pod Vapes Market: Demand Remains Robust Among Teenagers || Key Players: Shenzhen Joye Technology Co Ltd., Shenzhen Kanger Technology Co Ltd., and Shenzhen IVPS Technology Co. Ltd.
A recent study of Fact.MR estimates sales of pod vapes to reach 500 million units in 2019, and register a Y-o-Y growth of 18.5% over 2018. Growth of the pod vapes market can be attributed to the rising concerns about the adverse impact of smoking on health and availability of a multitude of flavored pod vapes.
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High nicotine concentration in pod vape flavors has been a key concern among consumers, with several studies linking use of the vaping systems with respiratory ailments and cancer. Regulatory authorities are taking efforts towards curbing the sales of pod vapes, to arrest increasing incidences of nicotine addiction among teenagers. This has prompted pod vapes manufacturers to launch flavors with low nicotine concentration to reduce the adverse impact of vaping on human health.
Market Structure
The report divides the pod vapes market on the basis of product type, nicotine concentration, pod capacity, battery capacity, and flavor type.
On the basis of nicotine concentration, the pod vapes market can be segmented into up to 25mg, 25mg to 50mg and above 50mg.
Based on the product type, the pod vapes market can be segmented into open pod systems and closed pod systems.
On the basis of pod capacity, the pod vapes market can be segmented into up to 1ml, 1ml to 2ml, and above 2ml.
Based on the battery capacity, the pod vapes market can be segmented into up to 200mAh, 200mAh to 300mAh, and above 300 mAh.
On the basis of flavor type, the pod vapes market can be segmented into mint, mango, grape, cherry, blueberry, tobacco, Virginia, donut, and others.
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Demand Remains Robust Among Teenagers
Pod vapes have gained widespread popularity among high school and college students. According to a recent report by the National Institutes of Health, the number of 12th graders using pod vapes increased by more than 37% in 2018. Aggressive marketing through social media platforms and the introduction of various flavors including orange, mint, coffee, Bavarian cream, and cotton candy, have been driving the popularity of pod vapes in the recent past. On the other hand, consumers looking to quit smoking are switching to pod vapes for their nicotine intake. According to recent studies, pod vapes are relatively less harmful than normal cigarettes and have a lower concentration of toxic chemicals that can lead to the development of cancer and other health conditions. Pod vapes combined with other therapies are being marketed as an effective solution to help people quit smoking.
Some of the leading players profiled in the report include Japan Tobacco Inc. and Shenzhen iSmoka Electronics Co Ltd. Other companies operating in the pod vapes market are Shenzhen Joye Technology Co Ltd., Shenzhen Kanger Technology Co Ltd., and Shenzhen IVPS Technology Co. Ltd.
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About Fact.MR
Fact.MR is a fast-growing market research firm that offers the most comprehensive suite of syndicated and customized market research reports. We believe transformative intelligence can educate and inspire businesses to make smarter decisions. We know the limitations of the one-size-fits-all approach; that's why we publish multi-industry global, regional, and country-specific research reports.
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