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Halloumi Cheese Market Outlook Focusing on Major Opportunities Expected to Occur during the Forecast Period| Growth Drivers Zita Dairies Ltd, Hadjipieris Ltd, Nordex Food A / S, Achnagal Dairies Industry, Akgöl Dairy
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Organic Halloumi Cheese Gaining Popularity, yet Conventional Halloumi Cheese Holds Higher Revenue Share
Demand for conventional halloumi cheese continues to remain significantly higher than organic variants. This popularity of conventional halloumi cheese can be attributed to multiple factors including easy availability and cost convenience. However, the prospects of organic variants remain bullish, with double-digit growth projected for the period 2018-2028. The growing popularity of organic halloumi cheese can be attributed to the broader trends pertaining to organic and natural. Additionally, growing awareness among consumers about the health benefits of organic halloumi, especially the rich concentration of polyunsaturated fatty acids (FA), is also believed to boost its widespread adoption. The production of organic halloumi cheese using organic milk complements its nutritional affluence, thereby elevating its demand among the health-savvy consumers.
Animal Welfare Commitments Continue to Influence Buying Behavior
In addition to ingredient origin, animal-related claims have also evolved as a sought-after information amid consumers purchasing halloumi cheese. Sensing this trend, key stakeholders of the halloumi cheese market are voluntarily overseeing welfare of livestock involved in the production framework. Prominent stakeholders in the halloumi cheese market have started voluntarily identifying high standards of animal welfare that are achievable for their supply bases. Moreover, the industry stakeholders are also joining various animal welfare programs such as Red Tractor, Global G.A.P Aquaculture, and Responsible use of Medicines in Agriculture to positively drive animal welfare.
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Brands Looking to Capitalize on Growing Popularity of Halloumi Cheese as an All-time Favorite Snack
The higher-than-normal melting point of halloumi cheese makes it a great option for grilling and frying, and it has emerged as one of the favorite snacking options. The demand for halloumi cheese is escalating at a rapid pace, by virtue of the fact that it is extremely unique from all other types. Food enthusiasts are getting to explore enticing variants like halloumi chips, thereby boosting the demand for halloumi cheese by a notable margin. This trend is projected to stand out as a prime opportunity for manufacturers of halloumi cheese to bank on.
Traditional Marketing Pervasive as Most Halloumi Cheese Businesses Continue to be ‘Family-Run’
A significant percentage of halloumi cheese manufacturers in Europe are family-based businesses who rely on traditional approaches to market their products. Many unorganized players in the market do not have an online presence, and there is a clear lack of effective marketing strategies, especially in the Tier 3 category. Although the growing popularity of halloumi cheese, and the shortage in UK markets brought international media attention to Halloumi, the penetration of online marketing channels is relatively lower in halloumi cheese marketplace.
Competitive Landscape
The competitive landscape of halloumi cheese market features some of the key players operating in the industry based on their market shares, key differential moves and strategies, marketing approaches, product portfolios, and many more. Some of the key players featured in the report include Petrou Bros Dairy Products, Zita Dairies Ltd, Hadjipieris Ltd, Galaktokomio A.D.S Dafni Ltd, Nordex Food A / S, Achnagal Dairies Industry, Akgöl Dairy,Food and Packing Industries Ltd, Lefkonitziatis Dairy Products Ltd, Olympus Cheese, Pittas Dairy Industries Ltd, Arla Foods Amba, Almarai, Sussex High Weald Dairy Ltd, Charalambides Christis Ltd, Uhrenholt A/S, Pandelyssi, La Montanara Melkery (Pty) Ltd, Pathos Continental Foods, CowBoy Farm Ltd, and Lemnos Foods.
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