Text Analytics Market Development Trends, Key Manufacturers And Competitive Analysis 2018-2025

The text analytics is a process of converting the unstructured data into meaningful data which help companies to understand the customer experience, market trend, and product description. Global text analytics market has generated revenue of US$ 3,031.5 million in 2016 and is projected to reach US$ 13,060.4 million by 2025, exhibiting CAGR of 17.7%.

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Text analytic is a process which is used to extract the insights from unstructured text. This insights help organizations to measure the customer expectations, product description, and also to understand the market trend. The increasing high volume and variety of data in feedback channels become one of the major drivers for the growth of text analytics market. The increasing data on feedback channels provides wealth information to the companies to analyze their customer demand. To improve their business process and customer experience, the companies are increasingly turning to text analytics to extract the insights from unstructured text generated by social media post, open-end survey questions and many more.

Market Dynamics

The increasing demand for insights from unstructured data, rising adoption of predictive analytics by various business, growing requirement for social media analytics and changing business trends are some of the key drivers which fuels growth of the text analytics market. Moreover, the rising significance of IoT and big data in analytics, provides the growth opportunity platform to the market. In addition, lack of skilled workforce and awareness are the major challenge which hinders the growth of the text analytics market.

Rising demand for social media content insights has been the major drivers for the growth the global text analytics market.

Factors such as stiff competition among giant companies to understand the market trends and meet customers’ expectation are increasingly boosting growth in text analytics market across the world. Text analytics give relevant data which helps in understanding real insights of particular market. Text analytics generally extract data in the form of comments, posts, tweets, photos, and many more, which in turn helps companies to extract the real insights regarding customer experience, product description and others.

Moreover, huge amount of data present on social media fuels demand for text analytics in various organizations. Facebook, Instagram, YouTube, LinkedIn are some of the major players of social media industry. For instance, in one minute around 27,000 videos are viewed on You Tube, around 3 million posts are shared on Facebook, nearly 430,000 tweets are posted on Twitter, and around 120 new users are registered on LinkedIn. Hence, increasing data on social media channel fuels the demand of the text analytics market. 

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The global text analytics market was valued at US$ 3,031.5 million in 2016 and is estimated to witness a CAGR of 17.7% over the forecast period.
Market Taxonomy

This report segments the global text analytics market on the basis of deployment model, application, organization size, end users, and geography. On the basis of deployment model, the market is segmented into cloud and on-premises. Based on application, the market is segmented into competitive intelligence, customer relationship management, predictive analytics, fraud detection, and brand reputation. Based on organization size, the market is segmented into small, medium, and large enterprises. Based on end users, the market is segmented into banking, financial services, and insurance, retail and e-commerce, government and defense, healthcare and life sciences, manufacturing, telecommunications, and information technology. For a comprehensive understanding of market dynamics, the market is analyzed across key geographical regions namely North America, Europe, Asia Pacific, Latin America, Africa, and Middle East. Each of these regions is analyzed on the basis of market findings across major countries in these regions for a macro-level understanding of the market.

Detailed Segmentation:

Global Text Analytics Market, By Deployment Model:

Cloud ,On-Premises

Global Text Analytics Market, By Application:

Competitive Intelligence , Customer Relationship management , Predictive Analytics , Fraud detection , Brand Reputation

Global Text Analytics Market, By Organisation Size:

Small and Medium Enterprises , Large Enterprises

Global Text Analytics Market, By End Users:

Banking, Financial Services, and Insurance, Retail and Ecommerce, Government and Defense 
Healthcare and Life Sciences, Manufacturing, Telecommunications and Information Technology,
Others

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