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PRTA Australia chooses Ameyo contact center software for more efficient telemarketing processes

03-29-2011 06:26 PM CET | IT, New Media & Software

Press release from: Drishti Soft Solutions

Ameyo - the IP-based call center solution from Drishti-Soft Solutions, India becomes the technology platform powering highly successful telemarketing processes of Positive Response Telemarketing Agency (PRTA), Australia. The later being a leading telemarketer caters to clients from different industry verticals with unique process requirements. With Ameyo, PRTA not just achieved automation of outbound processes but also reduced the turn-around-time for each new campaign adding unprecedented efficiency to their service delivery.

As in the words of Damon Bromley, MD, PRTA - "Ameyo has been an excellent technology base for our outbound campaigns. The solution gives us the flexibility to create our own campaigns and add/ reduce number of seats as per business requirement. Much credit goes to the intuitively designed user interfaces of Ameyo. Our team can self-do all the campaigns and workflow changes with just a few clicks. The solution has been a great value-add to our technology infrastructure."

Ameyo derives its flexibility from its SOA and MDA based architecture. The solution is capable of accommodating process changes and delivering the robustness with minimum time and development efforts. Elaborating further, Sachin Bhatia, VP Business Development, Drishti-Soft says -"Ameyo is marketed as an all-in-one solution which it truly is. It pre-integrates high-end developer tools like Node Flow Designer (for IVR nodes creation), Reportika (for self-designing custom reports), Scripter (for campaign creation) and again much more.

Adding further he says - "All these developer tools come with easy-to-use user interfaces that offer single click functionalities for creation of even most complex workflows. The deploying organization can have resources with minimal IT skills to manage their IT operations."

About PRTA

Positive Response Telemarketing Agency or PRTA is a reputed telemarketer and response management solutions provider. Established in 2003 with headquarters in St Leonard’s, Australia; PRTA has grown into a dedicated outbound call centre. Its service portfolio talks about over 250 successful campaigns delivered across key vertical markets including energy & utilities, transport & logistics, media and communications, pharmaceutical, finance, automotive and franchising sectors. With technology platform consisting of best solutions in market, PRTA has the expertise to deploy and deliver a wide variety of client processes.

About Drishti (

Drishti-Soft Solutions Pvt. Ltd. is a leading innovator of communications technologies for next-generation Enterprises, empowering them to dynamically manage their Business Processes. Their customers enjoy significant benefits in terms of increase in efficiency levels, reduction in operational costs, flexibility to grow, consistent user experience and a demonstrable ROI. Drishti's multi-award winning innovative solutions are powering millions of customer interactions across the globe.

Drishti-Soft Solutions Pvt. Ltd. is a leading innovator of communications technologies for next-generation Enterprises, empowering them to dynamically manage their Business Processes.

Drishti Soft Solutions
62-A, Sector-18, Gurgaon, Haryana-122016

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