What are the influencing factors of dietary fibers market dynamics? Cargill, Lonza, Nexira, Ingredion Incorporated, DuPont, Roquette, SunOpta

The exponential growth of dietary fibers market has been a subject of pursuit since for a while now, given the increasing consumer inclination toward fiber fortified food consumption. Over the past two decades, dietary fibers have been well studied at a global scale with enough evidence on its health benefits. This, in consequence, has led the way for food scientists to explore its application in a variety of food items through efficient utilization of these fibers from both conventional as well as offbeat sources including the likes of agro-food processed byproducts. Meanwhile, advanced processing technologies like enzymatic conversion, micronization, and dry fractionation, are opening up new opportunities for dietary fibers industry giants to advance its utilization in functional food development. In fact, experts claim, consumption of adequate amount of dietary fibers reduces the chances of occurrence of a plethora of chronic diseases such as appendicitis, hiatus hernia, coronary heart diseases, constipation, and gallstones.

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Increasing consumer expenditure on healthy food habits coupled with shifting focus toward preventive health measures will be key factors influencing market dynamics. Rising awareness regarding the health benefits of dietary fibers along with growing instances of lifestyle diseases among the geriatric population will further support the industry expansion. Additionally, functional properties exhibited by the dietary fibers such as efficient water binding, stabilizing, thickening, and gelling will bolster the product adoption in baking and infant food applications.

Speaking of the immense growth potential of dietary fibers market in the coming timeframe, it is imperative to mention the slew of initiatives that have been undertaken over the recent time by the industry giants, in a bid to increment the pace of advancements in this business space. Below mentioned are some of the latest activities encompassing the competitive spectrum of dietary fibers industry:

• Naturex, a global leader in specialty plant based natural nutrients, has recently acquired Swedish Oat Fiber, a renowned manufacturer of oat dietary fibers, with an aim to ramp up its position in natural nutrition sector. As claimed by the French headquartered Group, the latest procurement comes on the heels of its long-term plan of expanding its business portfolio in dietary fibers industry.
• Roquette, one of the most acclaimed player in dietary fibers industry, toward the end of last year, made to the headlines with the opening of new facilities and an innovation center in Singapore, China. Reportedly, the state-of-the-art facilities that include customer technical service, research laboratory and new regional headquarters, would allow Roquette to customize its products to address specific dietary and heath challenges such as obesity.
• Taiyo, an upcoming dietary fibers market giant, has recently launched a new range of all-natural water soluble Sunfiber variety, claiming that it can be used as a sweetener. Dubbed as Sweet-Sunfiber, this all new version, reportedly, combines FDA approved Sunfiber with isomalto-oligosaccharide. This later chemical compound is a natural byproduct of sugarcane or honey, which provides the `food a sweetness quotient. Experts believe the sweetness profile of the product would prompt consumers for an increased consumption, which would definitely reflect in the overall dietary fibers market share.

Archer Daniels Midland Company, Cargill, Lonza, Nexira, Ingredion Incorporated, DuPont, Roquette, rocter & Gamble, GlaxoSmithKline Pharma GmbH, Südzucker Group, The Kerry Group, LLC, Ceamsa, SunOpta are among major Dietary Fibers manufacturers. Global industry share is highly consolidated owing to the presence of medium & large multinational players. The manufacturers are involved in new product launches, technological innovation, production capacity expansions and mergers & acquisitions to gain competitive share. For instance, in September 2016, Ceamsa announced to invest USD 11.44 million for the expansion of three production lines in Spain to cater the growing demand for the pectin and citrus fiber in the European market.

Food applications dominate the global dietary fibers market and was valued over USD 1.5 billion in 2018. Dietary fibers in food products can mitigate the risks of diseases such as irritable bowel syndrome, colon cancer and other gastrointestinal illness. Growing health awareness among the young and geriatric population coupled with favorable initiatives by government agencies such as dietary & nutrition guidelines will positively impact the market expansion. Additionally, scientific evidence confirming the strong correlation between dietary fiber intake and cardiovascular diseases has supplemented product penetration in the segment

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North America dietary fibers market accounted over USD 300 million in 2018. Surging health issues such as digestive problems, diabetes, obesity, and high cholesterol due to the escalating consumption of convenience and processed food will drive the overall market growth across the region. Key features including incorporation of texture in several food items along with effective moisture management in the fat replacement such as natural antioxidant provide a strong business outlook in the region.

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