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Alain Pinel Realtors Earns Prestigious RELO® Quality Certification

Chicago, IL– (3/22/11) – Alain Pinel Realtors has been awarded the prestigious RELO® Quality Certification by the Chicago-based Leading Real Estate Companies of the World® network. The RELO® Quality Certification (RQC) is the first program in the relocation industry to quantify and qualify what true relocation service excellence means. Modeled after the Malcolm Baldrige national quality award, it was created by the network to provide measurable standards for the pursuit of relocation excellence.

Alain Pinel Realtors earned the certification only after meeting stringent standards and completing a rigorous and lengthy application process, overseen by a committee of leading industry professionals. Virtually every aspect of the company’s relocation department was reviewed thoroughly, using specific criteria to evaluate performance and production, staffing, training and continuing education, relocation services offered, advertising and marketing, customer satisfaction, technology resources, office facilities, and more.
Alain Pinel Realtors’ Vice President of Relocation and Business Development Michi Olson is thrilled to have received the certification. “It is an honor to be a member of this elite ‘club’. After going through this arduous process, we can appreciate even more the value of the RQC and the respect we have for those members that have earned this prestigious designation. We are thrilled to be the first broker in California to be awarded this designation,” Olson said.

According to Cecelia Chott, LeadingRE’s executive director of programming who oversees the program, Alain Pinel Realtors joins an elite group of real estate firms. “Only the most highly respected relocation departments in the industry earn the RQC. Each RQC firm makes relocation an integral part of their company, creating the kind of department others wish to emulate and offering clients an unmatched level of standard,” Chott said.

Alain Pinel Realtors has been serving the San Francisco Bay area for 21 years. Services include assistance with buying and selling. APR strives to promote stability through change by taking risks, innovating, adapting to change, and continually questioning assumptions.

For more information about Alain Pinel Realtors, contact Rainy Hake, vice president of Corporate Affairs, at 408.741.1111 or 12772 Saratoga Sunnyvale Road, Saratoga, CA 95070.

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About Alain Pinel Realtors
Alain Pinel Realtors (APR) is the largest privately-owned and independent residential real estate company in California. APR was ranked the sixth largest residential real estate firm in the United States based on its sales volume in 2009, and has been consistently ranked in the Top 10 firms in the country. The firm has nearly 1,400 agents in its 31 offices throughout the Bay Area. APR was founded in 1990 by CEO and President Paul L. Hulme, and is based in Saratoga, Calif.

About Leading Real Estate Companies of the World®
Leading Real Estate Companies of the World® ( is the largest network of top independent local and regional brand-name brokerage firms in the residential sector of real estate. The 600 firms affiliated with Leading Real Estate Companies of the World® are represented by 5,000 offices and 150,000 associates in more than 30 countries worldwide. The organization's leadership is demonstrated by the fact that its affiliates comprise six of the top 10 real estate companies in the country. Collectively, LeadingRE affiliates produced nearly 1 million home sales valued at $250 billion in the U.S. in 2009. In addition, LeadingRE affiliates hold the Number One position in terms of sales or volume in more of the top markets than any other organization.

Leading Real Estate Companies of the World®
161 N. Clark St. Ste. 1250
Chicago, IL 60601

Contact: Kimberly Ecker / Luxury Portfolio International™ / 312.424.0400 x158/

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