Probiotic and Prebiotic Yogurt Market is expected to grow at a CAGR of 6.5% during the period 2018-2023| Major Vendors- NESTLE, DANNON, CHOBANI, YOPLAIT, FAGE, YAKULT, LA YOGURT, STONYFEILD FARMS, GREEK GODS, PILLARS, amongst others

Market Analysis:

Asia-Pacific is the Largest Market
Asia-Pacific is the largest market for probiotic and prebiotic yoghurt drinks and is predicted to grow at the fastest rate over the forecast period. China, Japan and India are the largest markets for yogurt drinks, by consumption. The increasing disposable incomes, good taste and western lifestyles are the leading factors for the demand for yogurt drinks in the Asian market.

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The increasing awareness of the health benefits of probiotic and prebiotic yogurt acts as a driver to the growth of this market. Regular consumption of it prevents the growth of harmful bacteria inside the digestive tract, which leads to better nutrient absorption and bowel movement. This also helps to lower the risk of type-2 diabetes and colorectal cancer. The growing demand for functional foods is expected to provide a boost to the industry’s growth.Probiotic and prebiotic drink products are easily accessible and faster to pick and drink. This convenience factor plays an important role in encouraging favorable consumer purchase decisions. However, the rise in the cost of research and development poses a threat to the market.

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Market Segments:
Probiotic and Prebiotic Yogurt Market is segmented by:
1. Type: Plain Yogurt, Drinking Yogurt, Flavoured Yogurt, Fruited Yogurt
2. Geography: North America, South America, Europe, Asia Pacific, Middle East & Africa

Key Developments
• June 2017: Yoplait has launched a new product called Oui, a French-style yogurt, based on a recipe that the company uses in France. The product is only made from whole milk and comes in a French-made glass pot.
• July 2017: Danone has entered into a binding agreement with Lactalis to sell Stonyfield, one of its U.S. dairy subsidiaries, for $875 million
• October 2017: Grupolala has completed acquisition of Brazilian dairy company Vigor Alimentos, S.A. for an implied value of R$ 5,025 million.

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