Global Fortified Wine Market Poised to Garner Maximum Revenues US$ 2,000 Mn by 2022| Key players included Bacardi Limited, Davide Campari-Milano S.p.A, The Wine Group LLC, Sogrape SGPS

Growth in demand for new flavored fortified wine has been observed over the recent past. Leading market players are concentrating on launching new flavors for fortified wine, with an aim to fulfil rapidly changing consumer preferences. For example – in 2016, three new flavors for fortified wine were launched by McWilliam’s viz. McWilliam’s Spice Royale, McWilliam’s Strawberry Delight, and McWilliam’s Espresso Press. Marijuana-infused fortified wines have been gaining an uptake in demand from consumers, particularly in the U.S. as such products are legal in the region. In addition, alcoholic beverage industries are focusing on R&D activities, in a bid to introduce a variety of new and innovative flavored fortified wines in the market.

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According to a new report by Fact.MR, the global fortified wine market is projected to register a low single-digit CAGR during the forecast period 2017 to 2022. Majority of people believe premium products to contain high-quality ingredients. Product premiumization is therefore considered as a major strategy adopted by market players in order to fuel adoption of fortified wine worldwide. Revenues from global sales of fortified wine are estimated to account for approximately US$ 2,000 Mn by 2022-end.

Europe to Remain Most Lucrative Region for Fortified Wine Market

Europe will continue to be the most lucrative region for the fortified wine market, in terms of revenues. However, sales of fortified wine in Asia-Pacific excluding Japan (APEJ) are estimated to register a comparatively faster expansion than all the regional segments through 2022.

Marsala is anticipated to retain its position as the top-selling product in the global fortified wine market. Over one-fourth share of the market is expected to be accounted by revenues from sales of Marsala across the globe during 2017 to 2022. In addition, Madeira will continue to be the second most lucrative fortified wine over the forecast period, in terms of revenues.

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Modern Trade will Continue to be Largest Sales Channel for Fortified Wine

Accounting for over one-third revenue share of the global market, modern trade will continue to be the largest sales channel for fortified wine worldwide. However, sales of fortified wine in e-commerce sales channel is expected to register the highest CAGR through 2022.

Fortified wine for light-bodied individuals is expected to hold the largest share of the market in terms of revenues, with sales projected to expand at 3% CAGR through 2022. Based on sweetness-level, although sales of semi-sweet fortified wine are expected to be sluggish through 2022, revenues from semi-sweet fortified wine will account for the largest market share over the forecast period.

Competition Tracking

Key players listed in Fact.MR’s report on the global fortified wine market include Bacardi Limited, E. & J. Gallo Winery, Davide Campari-Milano S.p.A., The Wine Group LLC, Sogevinus Fine Wines, S.A., F.LLI GANCIA & C. S.p.A, and Sogrape SGPS, SA.

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