Alpha Olefin Sulfonates Market: Manufacturers Adopt Advanced Manufacturing Processes to Enhance Performance || Key Players: Nirma Limited, Zanyu Technology Group Co. Ltd., Godrej, Lubrizol, and Enaspol a.s.

Alpha olefin sulfonates (AOS) market witnessed 2.4% y-o-y volume growth in 2018 over 2017, according to Fact.MR’s latest research. The study remains bullish on the potential rise in adoption of alpha olefin sulfonates as surfactants, owing to its eco-friendly and biodegradable nature. However, volatility in supply and price may hinder its adoption across various industries. The Fact.MR study offers a holistic analysis on the alpha olefin sulfonates market, providing an insightful assessment on the key factors influencing demand.  

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Stringent Safety Regulations Create Challenges for Alpha Olefin Sulfonates Market Players

While manufacturers in the alpha olefin sulfonates market are concentrating their efforts on minimizing the cost of production, stringent standards and environmental regulations imposed are influencing competitive pricing.

The European Union has adopted REACH regulations, which stands for Registration, Evaluation, Authorization and Restriction of Chemicals, to mitigate negative impacts of chemical products on the human health and the environment. All the chemical manufacturers, importers, distributors, downstream users, as well as alpha olefin sulfonates market players have to comply with REACH regulations to carry out operations in the European Economic Area (EEA).

The study finds that the recent economic growth and ever-increasing trend of industrialization is triggering growth of surfactant-consuming applications, such as industrial cleaners and personal care products. The dominance of APEJ region in the alpha olefin sulfonates market is mainly attributed to a majority of market players investing heavily in the local markets to expand their surfactant facilities in the region. Growing applications of alpha olefin sulfonates in innovative personal care products and cleaners in the region are spurring the trend of innovations in the market.

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The alpha olefin sulfonates during 2018-2027 in terms of value (US$ million) and volume. Readers can find growth of various segments and leading sub-segments of the alpha olefin sulfonates market in this chapter. Based on product types, the alpha olefin sulfonates market is segmented into two main types – powders & needles and liquid & paste. According to the applications of alpha olefinsulfonates, the alpha olefin sulfonates market is segmented into four main sub-segments – detergents & liquid soaps, shampoos, industrial cleaners, and emulsion polymerization. Based on regions, the alpha olefin sulfonates market is segmented into six regions – North America, Latin America, Europe, Japan, Asia Pacific excluding Japan (APEJ), and Middle East & Africa (MEA).

According to the Fact.MR study, the ever-growing market for detergents and soaps in Asia Pacific is likely to contribute heavily to the consumption of alpha olefin sulfonates. Furthermore, in November 2018, the Indian government slashed the goods and service tax (GST) levied of detergents and soaps from 28% down to 18%. Thereby, anticipating a stronger demand for detergents and soaps, leading players in the alpha olefin sulfonates market are modifying their business strategies and shifting their focus on the detergents & soaps market in the Asia Pacific region.

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