NCR unveils first hybrid laser and imaging bi-optic scanner at Retail Business Technology Expo

New innovation enables consumers to scan mobile coupons and loyalty cards at the point of sale, breaking the silos between physical and digital marketing channels

LONDON – NCR Corporation (NYSE: NCR) today announced that it is launching the world’s first hybrid laser and imaging technology bi-optic scanner which enables retailers to scan mobile and 2D bar codes as well as traditional symbologies at the point of sale. The solution is being showcased at the Retail Business Technology Expo on March 16-17 in London on stand #600.

This innovative technology is ideally suited to retailers who want to make it easier for shoppers to benefit from opt-in loyalty and promotion programmes. Consumers will be able to redeem digital coupons or collect digital loyalty points using their mobiles and the new hybrid scanner at a self-checkout or assisted checkout.

Consumers increasingly want to be able to use any combination of mobile, online and store channels simultaneously when they shop. NCR has coined the term ‘c-tailing’ – or converged retailing – to define this new world. This new mobile enablement will also bring even more choice, personalisation and flexibility to the consumers’ shopping experience.

“Today’s consumers are on-the-go and mobile devices are an essential part of their daily lives,” said John Curnow, NCR’s director of retail and hospitality in Northern Europe. “The innovations enabled by this unique hybrid scanner are another example of NCR’s work to help retailers break silos between physical and digital channels and deliver the relevant and highly personalised offers that consumers prefer.”

Almost one in three European Union mobile subscribers now owns a smartphone, up from one in five just last year according to consulting and research firm Acquity Group LLC. Some 19.6 per cent of European retailers (59 out of 300 questioned) report having an m-commerce site and 24.6 per cent (74 out of 300 questioned) report having a mobile app.

The new imager feature is simple and easy for retailers to install through a fast retrofit to existing NCR RealPOS™ High Performance Bi-Optic Scanners, class 7878.

NCR c-tailing™ solutions offer a set of software and services that enable retailers to offer consumers greater personalisation and consistency across mobile, online and in-store channels. They help enable shoppers to review consistent and relevant information on product and price promotions, complete purchases, receive deliveries and process returns at the locations that are most convenient to them.

Additional information on the NCR c-tailing solutions can be found at: http://www.ncr.com/c-tailing.

About NCR Corporation
NCR Corporation (NYSE: NCR) is a global technology company leading how the world connects, interacts and transacts with business. NCR’s assisted- and self-service solutions and comprehensive support services address the needs of retail, financial, travel, healthcare, hospitality, entertainment, gaming and public sector organizations in more than 100 countries. NCR (www.ncr.com) is headquartered in Duluth, Georgia.

NCR is a trademark of NCR Corporation in the United States and other countries.

News Media Contact
Helen McInnes
NCR Corporation
206 Marylebone Road
London
NW1 6LY
+44(0)207 725 8253
helen.mcinnes@ncr.com

This release was published on openPR.