Processed Cheese Market: Soaring Demand Assures Motivated Revenue Share during 2017-2022| Market players are Arla Foods amba, Associated Milk Producers, Groupe Lactalis S.A, Mondelez International

Shifting consumer preference towards organic, plant-based alternatives, and vegan food products are critical dynamics impacting the overall growth of global processed cheese market. Moreover, surge in lactose intolerance cases, globally have substantially reduced the consumption of dairy products, including processed cheese. New products in the form of natural (hard and semi-hard cheese) is reflecting inclination towards natural cheese and away from processed format. Growing penetration of novel and artisan cheese products is anticipate to take away a significant revenue slice from the processed cheese market. Authentic and premium ingredients offered by more artisanal brands is making the processed cheese market highly competitive and volatile, predicts Fact.MR.

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As per a recent report by Fact.MR, the global processed cheese market is anticipated to represent a sluggish growth over the assessment period of 2017-2022. Lying in the low growth-high value quadrant through 2022, the global processed cheese market is likely to exceed the US$ 17 Billion mark by 2022 end. Fact.MR foresees the growing penetration of convenience snacking formats as an important factor supplementing to the growth of global processed cheese market.

Processed Cheese Being Replaced with High Quality Cheddar Cheese Responsible for Slow Moving Market Growth

Canada’s one largest hamburgers chain, A&W recently announced its decision to cut processed cheese from all its restaurant menus and replace it with real, high quality Cheddar cheese made from 100 percent Canadian milk. Increasing demand to cut away from artificial colors, flavors, and preservatives and shifting preference for organically produced cheese, is making processed cheese fall on hard times. Moreover, an independent study detected the presence of industrial chemical Phthalates in highly processed cheese and cheese powder. Phthalates have been linked to genital birth defects in infants, especially boys and also pose a risk to pregnant women, babies and toddlers.

Vegan Cheese among Other Substitutes Could Take Away a Revenue Slice Form Processed Cheese

Growing demand for environmental-friendly and non-dairy cheese substitutes are presumed to impact the sales of processed cheese in the coming years. Changing dietary patterns and relentless shift towards veganism is anticipated to push the sales of vegan cheese. Moreover, increasing incidences of lactose intolerance, considering that 70 percent of the world’s population falls in this ambit, is supplementing to the downfall of dairy products including processed cheese. Other milk cheese substitutes like cheese analogue- partially or wholly replaced by vegetables proteins like soyabean and peanuts have also been gaining prominence owing to changing nutritional needs.

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Increasing Demand to Lower Salt Content in Processed Cheese Opens Up Avenues for Innovative Production Techniques

Processed cheese have been found to have unhealthy levels of sodium, considering its utility in fixing the flavor, texture, and the overall aptness of cheese. As more and more consumers are including cheese in their overall daily diet, advocacy groups have been calling to lower the salt content in processed cheese, also pushing for revised regulatory and labelling requirements. Manufacturers are exploring salt substitutes and alternate ways to produce that requires considerably less salt considering the challenges associated with reducing in certain forms of cheese including artisanal and raw-milk.

Competitive Landscape Analysis – Global Processed Cheese Market

Fact.MR has extensively analyzed the key players in global processed cheese market and studied their key expansion strategies for the assessment period of 2017-2022. Key market players identified in the report on global processed cheese market include Almarai-Joint Stock Company, Arla Foods amba, Associated Milk Producers, Inc., Fonterra Co-operative Group Limited, Mondelez International, Inc., Savencia SA, and Sargento Foods Inc. Key players are likely to focus on developing new, innovative products to reach out to the expansive consumer base with evolving demands. Moreover, stringent food regulations including its content and labelling has resulted in extensive research and development activities. Mondelez International, Inc., will be extending its brands in new market, with a special focus on the snacking segment. Moreover, Mondelez would also leverage M&A and partnership opportunities to expand its footprint. Sargento Foods, to keep up with the changing dietary trends, will remain dedicated product and systems innovation, as a part of its long-term strategy.

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