openPR Logo
Press release

Barix IP-instore media system: Tailor-made, cost-effective music and advertising concept at the POS

03-07-2007 06:59 PM CET | Media & Telecommunications

Press release from: Barix Technology AG

/ PR Agency: Agentur Lorenzoni GmbH, Public Relations
Barix streaming components ensure music and loudspeaker announcements at the right place at the right time

Expensive satellite technology is no longer required for uniform background music and a customised advertising programme in all the branches of large chain stores. Barix AG, a technology company based in Zurich, now offers companies an innovative and cost-effective alternative with its IP-instore media system: the Barix streaming components of the system are based on the existing IP technology (Internet Protocol). They transform audio signals into digital streams, transmit them over an existing LAN/WAN network to the branches and then transform them back into speech and music again which can then be broadcast over the connected loudspeakers. The key feature: due to the use of the Barix devices based on IP technology and the streaming in real-time, no servers and no PC infrastructure are needed any longer. The devices offer high reliability, stable playback, work with low bandwidth requirements and are completely maintenance-free. Basically, an unlimited expansion of the system to as many different branches as desired is simple and unproblematic thanks to its modular structure. Initial users, including large supermarket chains with 1000 to 2000 branches (REWE and Coop), are already benefiting from the advantages and the sustainable cost effectiveness in comparison to other solutions.

At the Point-of-Sale, more and more innovative solutions on the basis of IP-based technology are moving into the position of expensive satellite antennas and high monthly fees, CDs and storage media. They not only fulfil leading edge demands but also realize enormous cost savings. At the production location of the in-store music, a Barix “Instreamer” transforms the analogue signals (music, announcements, advert spots) into digital streams and distributes them – if needed worldwide. At the target branch stores, the Barix “Exstreamer” (MP3 streaming box) transforms the stream again back into an analogue signal that can then be broadcast normally over loudspeakers. No further playing device, PC, storage etc. is required in the branch stores; the only prerequisite is a network or internet connection, enabling unlimited branches to be provided with music and advertising. These data streams can be individualised down to the level of sub-branches or departments with software solutions from partners, for example for local loudspeaker announcements or commercial breaks. And because a special technology from Barix is running in the devices instead of a classic operating system, they are extremely immune to network failures or disruptions. Due to the lack of moveable parts such as ventilators, there is no wear and tear on the devices. And all the while, both the “Instreamer” and the “Exstreamer” only need a maximum of 4 watts of electricity, and thus 24 times less energy than comparable solutions with a PC music server for each branch.

These advantages have already convinced several owners of large chains: In November, the large retail chain REWE Group Austria switched the music/sound production of their over 1900 Merkur and Bipa perfumeries and Billa branches from satellite transmission to Barix components. And the large Swiss distributor Coop is also going with the distribution of uniform background music and national/regional advertising in their 920 branches using the Barix IP-instore media system. Additional users have also already indicated their interest.

# # #

About Barix AG (www.barix.com)
Barix AG, headquartered in Zurich Switzerland, specializes in research and development of state of the art IP based communication and control technology. Barix products are stand-alone and able to remotely connect worldwide over standard networks / Internet offering new and improved solutions to the professional audio distribution, communication and automation industry. Barix products provide solutions in audio over IP (audio distribution and monitoring, communication, security) and automation (remote controlling, monitoring and maintenance). They are used in various applications such as in-store music and advertisements for supermarkets, church broadcasting, distance learning, audio distribution for hotels, offices and hospitals, intercom systems and PAs, solutions for radio and studio broadcasting, M2M machine communication, automation in lighting and doors, security solutions as surveillance and access control. The Barix team provides customers with state of the art technology offering standard and customized products, private labeling, licensing and OEM development.

Press contact:
Barix AG, Seefeldstraße 303, CH-8008 Zürich; Barbara Haller-Rietschel,
ph: +41 (0)43/433 22 11; barbara@barix.com; www.barix.com
Agentur Lorenzoni GmbH, Public Relations, Landshuter Str. 29, 85435 Erding Beate Lorenzoni, ph: +49(0)8122/55917-22; beate@lorenzoni.de, ww.lorenzoni.de

This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Barix IP-instore media system: Tailor-made, cost-effective music and advertising concept at the POS here

News-ID: 16595 • Views:

More Releases from Barix Technology AG

Barix Exstreamer-110: IP-Audio Decoder for Retail, Hospitality and Hotel Markets
Barix Exstreamer-110: IP-Audio Decoder for Retail, Hospitality and Hotel Markets
Barix AG, a pioneer in IP-based audio, intercom, control, and monitoring, introduces its Exstreamer 110, a new version of its Exstreamer IP audio decoder designed specifically for the in-store media and hospitality markets. The Barix Exstreamer has built a strong reputation in the retail industry as a technically innovative and reliable device that can deliver music and advertising to stores without the need for expensive satellite links and complex
Barix combines low-cost audio transmission via both IP and EtherSound infrastruc …
Barix AG, a pioneer in IP-based audio, intercom, control, and monitoring, announces that it has integrated the ES-100/spkr EtherSound technology into its Exstreamer and Annuncicom product lines. Back at the end of January, Barix presented test firmware for its intelligent Exstreamer 100 audio decoder to test the functions in the EtherSound implementation. Standard firmware with EtherSound support for all Exstreamer and Annuncicom products will follow in the first half of
Security Provider Secured by web monitors Amsterdam City Museum with Barix IP-ba …
Secured by web wins the Milestone Innovation Award 2007. The provider of digital surveillance, control and security solutions has been honoured for its enormous innovative power in developing software solutions. The Secured by web system is composed of the in-house software “CallNet” and the Annuncicom 100 and Barionet components of the Swiss IP specialist Barix. Milestones Systems, the world market leader in the area of open platform IP video software
DMD2 and Barix: Customised music and announcements for top hotels and chain stor …
Leading names from the hotel industry and well-known chain stores use the innovative public address system solutions from DMD2 (Digital Media Distribution AG). The products “hotelradio.fm” and “retailradio.fm” permit the broadcasting of customised sound along with commercials and announcements at the same time in any number of chain stores or hotel areas. Experienced music editors from DMD2 always ensure up-to-date content geared to the specific target groups. For the technical

All 5 Releases


More Releases for Zurich

Switzerland Car Service Launches Luxury Limousine in Zurich
Switzerland Car Service, a leading provider of luxury transportation, is thrilled to announce the launch of its premium Limousine service in Zurich. Starting Sept. 13, 2024, clients will be able to enjoy a superior travel experience with the new service, designed to offer the highest standards of comfort, professionalism, and convenience. Luxury and Comfort Redefined With an eye for detail and a commitment to excellence, Switzerland Car Service's Limousine service promises to
Art Zurich features Petro Art Production
In this exhibition Petro Art Production presents Biljana Bakaluca, Master of Fine Arts from Serbia, the internationally renowned sculptor Julien Beaucourt from France, the Dutch multimedia artist Sanne van Bussel, Darius Ilisei, Master of Fine Arts from Romania, the Serbian academic sculptor Predrag Inić, the multi-award winning Romanian painter and sculptor Robert Luca and the Serbian artist Zvonimir Vidić, a well-known painter, ceramicist and award-winning artist of graphic novelist. Due to
Zurich Art Fair in October 2020
Market place for art and discovery fair. ART INTERNATIONAL ZURICH is a public sales and trade fair. The annual art fair offers exhibition space and is a meeting place for gallery owners, collectors, artists and an audience interested in art. Info: https://art-zurich.com Since 1999, ART INTERNATIONAL ZURICH has developed into an institution on the Swiss trade fair market. Zurich's international art fair was opened in 1999 in the Kongresshaus Zürich - in the
SIGNA RETAIL BUILDS NEW BUSINESS HUB IN ZURICH
SIGNA Retail builds New Business Hub in Zurich +++ Carmen Spielmann takes over the role of Head of New Business +++ Consistent development of the European SIGNA Retail Group Carmen Spielmann (31) has been Head of New Business at SIGNA Retail since June 1, 2019, and is responsible for establishing the hub for the European trading group at its headquarters in Zurich. With Spielmann, SIGNA Retail has become a proven expert in
20th International Art Fair in Zurich 2018
Contact ART INTERNATIONAL ZURICH PR-Team E-mail: info@art-zurich.com Twitter: @ARTFAIRZURICH Press- and media centre: www.art-zurich.com/media Event CONTEMPORARY ART FAIR ZURICH 2018 20th ART INTERNATIONAL ZURICH Puls 5, Zurich / Switzerland September 21 - 23, 2018 Preview / Opening: September 20th Info The 20th Art Fair ART INTERNATIONAL ZURICH opens in the Puls 5 (Giessereihalle) Zurich, September 21-23, 2018, day ticket: CHF 20.-/10.- (Ticketcorner.ch) / Info: www.art-zurich.com Welcome to the 20th Art Fair Zurich! 2018 is an exciting milestone for ART INTERNATIONAL ZURICH: We are celebrating
New breakfast concept in Zurich
A new Breakfast delivery company launching in Zurich. Larger mission of the new announcement Dalou is the company that is gonna change your morning from grey to sun. Most probably breakfast is the least important meal of the day for you. You just don’t find the time and you would rather stay in bed than cook a full english breakfast. Breakfast use to be the most important meal of the day with