New breakfast concept in Zurich
Larger mission of the new announcement
Dalou is the company that is gonna change your morning from grey to sun. Most probably breakfast is the least important meal of the day for you. You just don’t find the time and you would rather stay in bed than cook a full english breakfast. Breakfast use to be the most important meal of the day with cooked meat, cream and butter, bread and cheese. But our generation for practical and nutritive reasons replaced that by a yellowish bowl of cornflakes and a glass of pasteurised juice taken between a youtube video and an email.
Our idea is that breakfast should be a quality moment thanks to good food and good company.
To fit that in your busy lifestyle, Dalou uses technology for the order and incredible artisan for the food.
What is new about Dalou?
Dalou is an easy interface that allows you to order your next breakfast in less than a minute. But what is unique about us is that you have the possibility to create a breakfast (set time, place and budget) and we will invite the participants to choose what they want (within the budget you define of course). This system increases the end consumer satisfaction and reduce the waste generated by overordering. You can also order all the food you want with our classic menu interface. Our mission is then to collect all the products from our artisanal bakeries and juiceries, make the packages and dispatch them by bicycle to your office. We only work with local, fresh products to insure that both the quality of the products and their nutritive value is outstanding.
Quotes from CEO:
On the concept: “ When I tell people about Dalou, at first I can see a weird look in their eyes. They must think, like many others, that breakfast is a toast or a bowl of cereal at home. Then the look changes as soon as you develop on the necessity of breakfast, the time constraint of workers to eat something good and balanced before going to work. I can spend hours explaining how it is important to have a good breakfast for your energy level, your weigh and your general mood. But you only have to try at home or with us at the office to have a full breakfast with vitamins, carbs, lactose ect... You will see the difference and get our point”
On the market: “We are super proud of being able to launch our service here in Zurich. Switzerland represents a very interesting market for us both for its high demanding consumer and it’s traditional focus on quality of life. Indeed we are able to find very high quality products, and most importantly people who appreciate them. At the moment we are focusing our effort in advertising our product, but soon we will work on opening a second city in Switzerland.”
Global trend and us:
Breakfast market moving forward:
Breakfast is starting to interest more and more people. In the last years, Breakfast accounted for the majority of the restaurant industry growth in the US. Both in home and away morning meals
are forecast to grow by 5% in the next two years. More generally the number of breakfast occasion per capita in 2015 grew to reach 361, up 11 occasions in 5 years. Similar evolution is being seen in the UK. According to M&C Allegra’s Foodservice Food To Go, breakfast on the go grew by 7 to 11.7%. Although the number of Britons going out for lunch and dinner fell in 2012, the number of ‘out of home (OOH) breakfast occasions’ surged by 8.4 per cent to 1.14 billion, according to the study by NPD Crest.
Why can we see this recent changes?
The market is underserved not because people don’t like breakfast but because don’t have the
time to eat a good breakfast. In fact the first reason for people to skip breakfast is the time constraint. Just in the US, 31 million of consumer are skipping breakfast everyday. About 13
million people don’t eat breakfast in the US just because they don’t have time for that. In Switzerland about 30% of the people don’t eat breakfast.
What about the people that only have the time for a small bowl of cereal, would they not want a healthier and better breakfast? About 70% of the Swiss declared that the two most important factors for breakfast are the healthiness and rapidity of the meal.
The market is slowly adapting to this new demand with major fast food brand increasing their breakfast offer (MacDonalds, Starbucks and Pret à manger). In fact 80 percent of restaurant
morning meals were purchased from quick service restaurants.
We want to take that to another level by providing fresh and delicious breakfast with no wait!!
History of the company:
Dalou was founded at the start of this year by Wladimir d’Harcourt as a student project in London. After having worked for Foodora, a leader in premium food delivery service in Europe he realised how two huge markets were underseved: the breakfast delivery and the B2B food delivery. He decided to combine both to offer a new food delivery concept that would privilege quality of products over diversity, personal preferences, and conveniency. After having launch in February 2016, the company grew week by week proving the concept. When leaving university, Wlad decided to make this business his full time occupation. To take the idea to a professional level, he recruited Stanislas Jallot, a friend that just graduated from Warwick Buisness school after having developed a bike rental system on his campus and worked in different start up in the UK and in South America. This new team met its first success after a week of work with the successful at the Kickstart Accelerator in Zurich. Kickstart was an incredible opportunity for the Dalou team to be in contact with different industry leaders (From UBS to Migros), mentors and other start ups. This was an incredible opportunity to launch in Zurich and improve the product. After a month of work to adapt the concept (from Breakfast to Znuni), start the legal incorporation, recruiting the partners: we launched our concept in Zurich.
25 Selnaustrasse, 8001 Zurich
Wladimir d'Harcourt, CEO Dalou
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