Automated Breast Ultrasound Systems Market Ultimate Analysis by Prominent Players Hitachi Aloka Medical, Koninklijke Philips N.V., GE and Siemens, SonoCiné Inc

Advancements in automated breast ultrasound systems (ABUS) has propelled demand for handheld ultrasound system (HHUS), which is expected to drive market growth over the forecast period. Recent past has witnessed high demand for ABUS from physician to improve efficiency of diagnosis, owing to various features offered by ABUS such as high quality 3D images, reduced screening time, and the ability to screen dense breast tissues and small tumors effectively.

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In 2014, the U.S. Food and Drug Administration (FDA) approved GE’s Invenia ABUS for using it as a supplementary product with mammogram in breast cancer diagnosis, which has increased the adoption of ABUS among hospitals for screening of breasts cancer. Furthermore, high prevalence of breast cancer is a major factor driving growth of the market. According to the American Cancer Society, in 2016, an estimated 246,660 new cases of invasive breast cancer were reported in the U.S. As per the estimates of the Philippine Obstetrical and Gynecological Society, the highest incidence of breast cancers were reported in Philippines, with a mammoth increase of 589% in breast cancer cases reported over a period of 30-years (1980 - 2010).

High prevalence and incidence rate of breast cancer is a major factor contributing towards growth of automated breast ultrasound systems market. According to the American Cancer Society, 246,660 new cases of breast cancer would be reported in the U.S. in 2016. Moreover, the risk of breast cancer increases with age. Initiatives by the WHO in collaboration with national governments to promote early detection, diagnosis and treatment is further propelling demand for ABUS for breast screening. However, high costs associated with installation and training of personnel is constraining market growth. Therefore, companies are adopting strategies such as providing FDA approved on-site training, entering into strategic agreements, and introducing innovations in their existing portfolio in order to enhance their market presence.

Inorganic growth roadmap is the key strategy followed by market leaders. For instance, GE Healthcare acquired U-Systems, Inc. in 2014 to expand their breast care innovations portfolio. Philips partnered with SonoCine, Inc. in 2014 to provide ABUS imaging for its ultrasound systems. Hitachi Aloka Medical America, Inc. entered into a strategic alliance with iVu Imaging Corporation in 2014, gaining exclusive distribution rights for iVu’s SOFIA (ABUS) system in North America. This agreement helped iVu Imaging Corporation to get access to the expanded channel and also helped both the companies to leverage the technical expertise of the other which further improved the performance of SOFIA.

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Detailed Segmentation:

Global Automated Breast Ultrasound Systems Market, By Product Type:
Prone -Type
Supine - Type
Global Automated Breast Ultrasound Systems Market, By End-Use:
Hospitals
Ambulatory Surgical Units
Diagnostic Center
Global Automated Breast Ultrasound Systems Market, By Application (Usage (%), 2015):
Screening
Pre-operative Evaluation

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