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SafeKeepers take aim at food allergies

03-01-2011 03:53 PM CET | Business, Economy, Finances, Banking & Insurance

Press release from: BrowneStar Media

SafeKeepers™ Take Aim at Food Allergies
Unique storage containers help food allergy sufferers segregate their food to minimize flare ups and cross-contamination

BROOKLINE, Mass., March 1, 2011 — Coming on the heals of recent food allergy legislation, a new line of food storage products exclusively developed for food allergy sufferers has hit the marketplace. SafeKeepers™ are unique plastic storage containers that help individuals with food allergies safely organize their food. The containers highlight the universally recognized “Stop” and “Go” signs printed in red and green on each container and matching cover, reducing the risk of accidental flare ups or cross-contamination.

According to FAAN, the Food Allergy & Anaphylaxis Network, food allergy is a growing public health concern in the United States with over 12 million Americans suffering from food allergies, the majority of whom are children. In January of this year, the The Food Allergy and Anaphylaxis Management Act (FAAMA), legislation that will result in the creation of national food allergy management guidelines for schools, was signed into law. As a result of FAAMA, the federal government will create voluntary, national guidance materials for managing food allergies in our nation’s schools. This will have a tremendous impact across the country as schools face the challenges presented by the increasing prevalence of children with food allergies.

“SafeKeepers™ grew out of necessity when my own son was diagnosed with multiple food allergies, and attempts to segregate his food resulted in labels that either faded, or came off in the dishwasher,” said Debbie Finkel, founder of Safekeepers™. “With the increased incidence of food allergies amongst children, SafeKeepers™ offer parents and caregivers a simple and effective solution to their food concerns.”

SafeKeepers™ is a division of Plastic Packaging Corp. All containers are BPA Free and made in the U.S.A. They come in 8, 16, 32 and 64 ounce sizes or in multipack units of 48 pieces, and are available for purchase at http://www.safekeepers.us. SafeKeepers™ will soon be sold in wholesale and retail stores.

For more information:

Contact

Glede Kabongo
glede@brownestarmedia.com
508.216.6211

SafeKeepers™ is a unique line of storage containers created exclusively to help individuals with food allergies safely organize their food by highlighting the universally recognized “Stop” and “Go” signs printed on each container and matching cover, so it’s easy to know what’s safe to eat and what isn’t.

SafeKeepers™
1227 Union Street
West Springfield, MA 01089

Press contact:
Glede Kabongo
glede@brownestarmedia.com
508-216-6211

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