Neuromarketing Technology (NT) Market 2019 Size, Share and Key Leaders Analysis by Css/Data intelligence, Behavior and Brain Lab, Neural Sense, Neurospire, Nviso, Olson Zaltman Associates, Sensomotoric Instruments, Synetiq, Cadwell Industries, SR Research

The report on the global Neuromarketing Technology market covers historical market trends, current market dynamics, market valuation by segmentation as well as region, country-level analysis for every segment, key player's market share analysis, competitive landscape and supply chain analysis.

Market Highlights:
The global market has always been consumer-driven. Just staying afloat or being one of the super league players depends on the knowledge of consumer pulse and making decisions accordingly. Neuromarketing technology is the answer. It is a detailed analysis of the consumer behavior pattern that gives a comprehensive understanding of how the market is going to react in coming days. The global neuromarketing technology research market is expecting a boom where it can attain a stellar CAGR of 12% during the forecast period (2017-2023) with an eye on USD 100 million valuation. Market Research Future’s (MRFR) report on the said market takes an all-integrated look to reveal precise pointers that can assist in making better predictions.

Neuromarketing is the incorporation of neuroscience with day to day market activities in order to identify and study consumer behavior and perception, based on cognitive and affective response to marketing inducements. The first step of neuromarketing includes the accumulation of information about how the target market would respond if a new product penetrates the market.

Neuroscience is beneficial in interpreting and studying the consumer perceptions and has played a vital role in enhancing behavioral predictions of consumers. Neuroscience allows research firms and marketing companies to concentrate and customize their services according to customer expectations. Accurate product positioning can be devised with the help of neuroscience to access the brain functions of the customer.

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Major Key Players

• Css/Data intelligence (U.S.)
• Merchant Mechanics (U.S.)
• Cadwell Industries Inc.(U.S.)
• Neural Sense (South Africa)
• Neurospire Inc. (U.S.)
• The Neilsen Company LLC, (U.S.)
• Nviso (Switzerland)
• Olson Zaltman Associates (U.S.)
• Behavior and Brain Lab (Italy)
• Sensomotoric Instruments GMBH (Germany)
• Sr Labs (Italy)
• Synetiq Ltd. (Budapest)
• SR Research ( Canada)
• Compumedics Limited (Australia)

According to MRFR, The global Neuromarketing technology Market is expected to reach USD 100 million by 2023 growing at a 12% CAGR over the forecast period 2017-2023.

On the other hand, the installation cost, mobility concerns and constant revision of biometric policies by the regulatory bodies, are expected to hinder the popularity of neuromarketing technology over the review period.
The fMRI technology is anticipated to gain a large market share over forecast period. Moreover, the cost of fMRI and mobility concerns regarding the same are supposed to be major challenges for the fMRI technique in the neuromarketing technology market. Additionally, Eye tracking technology is an emerging trend and is presumed to gain a significant market share due to increase in implementation of eye tracking by media and advertising companies. Therefore, eye tracking technology is expected to have a substantial market share of neuromarketing technology over the forecast period.

Regional Analysis:
Region-specific segmentation of the market includes namely North America, Asia Pacific (APAC), Europe, and the Rest-of-the-World (RoW).
North America holds the maximum share of the revenue generated worldwide. The U.S. dominates the region with a substantial percentage. Heavy investment has been made in the field of neuroscience by various market influencers, and the presence of a large number of solution providers are expected to boost the market considerably. The APAC and Europe are expected to register significant growth. The U.K. is expected to generate a weighty share owing to which European market can rise.

Segmentation:
The global neuromarketing technology research market can be segmented by technology, solution, and end-user.
Based on technology, the market is sub-segmented into functional magnetic resonance imaging (fMRI), electroencephalography (EEG), eye tracking, positron emission tomography (PET), and magnetoencephalography (MEG).
Solution-wise the market can be segmented into customer experience, people engagement, and product development.
On the basis of end user that includes retail, healthcare, food & beverage, and consumer electronics.

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Intended Audience:
• Research Firms.
• Government Agencies
• Neuromarketing technology manufacturers.
• Wearable smart device and accessories manufacturers.
• Military and security systems and equipment manufacturers.
• Multimedia marketing and gaming industries.
• Cloud services, big data services and internet service providers.
• Multimedia and video content developers.
• Branding, product and services marketing industries

LIST OF TABLES
Table 1 World Population by Major Regions (2017 To 2023)
Table 2 Global Neuromarketing Technology Market: By Region, 2017-2023
Table 3 North America Neuromarketing Technology Market: By Country, 2017-2023
Table 4 Europe Neuromarketing Technology Market: By Country, 2017-2023
Table 5 Asia-Pacific Neuromarketing Technology Market: By Country, 2017-2023
Table 6 Middle East & Africa Neuromarketing Technology Market: By Country, 2017-2023
Continued….

LIST OF FIGURES
FIGURE 1 Global Neuromarketing Technology Market segmentation
FIGURE 2 Forecast Methodology
FIGURE 3 Porter’s Five Forces Analysis of Global Neuromarketing Technology Market
FIGURE 4 Value Chain of Global Neuromarketing Technology Market
FIGURE 5 Share of Global Neuromarketing Technology Market in 2017, by country (in %)
Continued….

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