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Frank Hafemann joins

02-28-2011 12:41 PM CET | Industry, Real Estate & Construction

Press release from: MOBA Mobile Automation AG

Frank Hafemann, new MOBA dealer channel manager

Frank Hafemann, new MOBA dealer channel manager

Frank Hafemann was recently named Dealer Channel Manager for MOBA Mobile Automation AG. In this position, Hafemann will lead MOBA’s dealer sales team and is responsible for coordinating MOBA’s international dealer business.

David Shelstad, MOBA’s Vice President of Sales & Marketing, said, “Frank brings a wealth of experience in working with distribution partners and is a great fit in the MOBA sales team. I look forward to watching our dealer business strengthen through his leadership.”

Hafemann has an MBA from the Institute of International Relations in Moscow and more than 20 years of international sales and sales management experience. Most recently, Hafemann was employed by Trimble Navigation as a Regional Sales Manager. Prior to the merger of Apache and Trimble, Hafemann was the Managing Director of Apache Technologies Europe GmbH.

The reorganization of the MOBA dealer business became necessary because of the strong worldwide growth of the MOBA group. Under the leadership of department manager Frank Hafemann, Erik Geis still takes responsibility for the dealer business in Eastern Europe, Russia, Near East, Asia and Oceania. Volker Kuch accounts for the dealer business in Central Europe and Mauro Bertagna remains the contact person for dealers and distribution partners in Southern Europe, Africa and South America.

About MOBA
MOBA was founded by Paul Harms in 1972 as an engineering office in Steinbach near Limburg, Germany. Today, MOBA AG is one of the leading international manufacturers in sensor technology, measuring and control technology, and identification systems for mobile applications, such as construction machines, cranes and aerial work platforms, municipal vehicles, and agricultural machines. As an internationally accepted system specialist and OEM manufacturer, MOBA AG is represented globally with eight subsidiaries in America, Europe, and Asia as well as an international dealer network.

Further information and downloads of press texts and images are available at

If you have any questions, please contact:

MOBA Mobile Automation AG
Frank Hafemann
Dealer Channel Manager
Kapellenstraße 15
65555 Limburg
Phone: +49 6431 9577-289
Cell: +49 173 5483 014
Fax: +49 6431 9577-181

MOBA Mobile Automation AG
Christine Seidel
Manager Marketing Communications & Technical Documentation
Kapellenstraße 15
65555 Limburg
Phone: +49 6431 9577-252
Cell: +49 162 2911 666
Fax: +49 6431 9577-177

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