openPR Logo
Press release

MOBA acquires 25 percent stake in Novatron and adds excavator system to product line

02-28-2011 12:40 PM CET | Industry, Real Estate & Construction

Press release from: MOBA Mobile Automation AG

MOBA Mobile Automation AG from Limburg, Germany announced today that it has acquired a 25 percent stake in the business of Novatron Oy, based in Tampere, Finland. Novatron is one of Europe’s leading producers of measuring systems for construction machines, and is the market leader in excavator systems in Finland. This partnership expands MOBA’s product and technology portfolio and will enable the company to market excavator control systems worldwide. Financial terms were not disclosed.

The Novatron excavator systems complement MOBA’s product line in the construction market and will be marketed globally by MOBA, its subsidiaries, and its international dealer network. Novatron Oy will continue to offer excavator systems in Finland, Norway, and Sweden, and as a member of the MOBA group will market MOBA leveling systems for graders, dozers, milling machines, pavers, and rollers in these countries, working together with MOBA’s existing dealers.
“We see great synergy with Novatron,” said David Shelstad, vice president for sales & marketing at MOBA Mobile Automation AG. “With the premier excavator control systems from Novatron we add a key application to our product offering which complements our current applications and enables us to offer a more complete spectrum of control systems for earthmoving machines."
“MOBA’s global sales and distribution make an ideal partner for Novatron,” said Jukka Tervahauta, managing director of Novatron Oy. “We expect many benefits from this partnership, not only with respect to sales of our products, but also from our cooperative efforts in product development."

About MOBA
MOBA was founded by Paul Harms in 1972 as an engineering office in Steinbach near Limburg, Germany. Today, MOBA AG is one of the leading international manufacturers in sensor technology, measuring and control technology, and identification systems for mobile applications, such as construction machines, cranes and aerial work platforms, municipal vehicles, and agricultural machines. As an internationally accepted system specialist and OEM manufacturer, MOBA AG is represented globally with eight subsidiaries in America, Europe, and Asia as well as an international dealer network.

About Novatron
Novatron, a family business based in Finland with subsidiaries in Norway and Sweden, has 20 years of experience in the development and production of control and measuring technologies. With Easy Dig, Vision LINK and Vision 3D, Novatron has a complete product range of solutions for excavator control applications.

For further information: and

If you have any questions, please contact:

MOBA Mobile Automation AG
David Shelstad
Executive Board
Sales & Marketing
Kapellenstraße 15
65555 Limburg
Cell: +1 770 490 8358 219
Phone: +49 6431 9577-0
Fax: +49 6431 9577-177

MOBA Mobile Automation AG
Christine Seidel
Manager Marketing Communications & Technical Documentation
Kapellenstraße 15
65555 Limburg
Cell: +49 162 2911 666
Phone: +49 6431 9577-252
Fax: +49 6431 9577-177

This release was published on openPR.

Permanent link to this press release:

Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release MOBA acquires 25 percent stake in Novatron and adds excavator system to product line here

News-ID: 164299 • Views: 1340

More Releases from MOBA Mobile Automation AG

Frank Hafemann joins
Frank Hafemann was recently named Dealer Channel Manager for MOBA Mobile Automation AG. In this position, Hafemann will lead MOBA’s dealer sales team and is responsible for coordinating MOBA’s international dealer business. David Shelstad, MOBA’s Vice President of Sales & Marketing, said, “Frank brings a wealth of experience in working with distribution partners and is a great fit in the MOBA sales team. I look forward to watching our dealer