RHODIA SHOWCASES ON ORKILA’S BOOTH AT IME 2011 (DUBAI)

Lyon, France, February 25, 2011 ---- From February 27 to March 02, 2011 Aroma Performance enterprise, part of the Rhodia Consumer Chemical Cluster, will be present at Ingredients Middle East (IME) exhibit in Dubai International Convention and Exhibition Centre.
Rhodia showcases jointly with its partner ORKILA.

Rhodia Aroma Performance, worldwide leader of Vanillin, is reaffirming its leadership in the food market with its extra pure vanilla notes range of Vanillin and Ethyl-vanillin products sold under the Rhovanil® and Rhodiarome® brand names.

Rhodia, fully committed to Food Safety, has served the food market for over 30 years and is implementing HACCP(1) and specific food procedures for 15 years in its plants of Baton Rouge (US) and Saint-Fons (France).

“Food safety is our primary concern: we are the only Vanillin producer fully back-integrated from Catechol to Vanillin with full traceability all along the manufacturing chain which insures an optimum risk management control” says Vincent Lajotte Aroma Ingredients Business Director.

“We are very grateful to work closely with our partner ORKILA in the Middle-East region for 6 years and thanks to their commitment, Middle-East food market is offering a tremendous potential of growth” he adds.

Ingredients Middle East is the only event in the region to address the growing food manufacturing and processing sector and runs alongside Gulfood 2011, offering access to both events.

Visit Rhodia on ORKILA BOOTH at IME 2011
Dubai International Convention and Exhibition Centre
Sheikh Saeed Hall 3 - Booth Number S3-F32

(1) HACCP : Hazard Analysis Critical Control Point

The Aroma Performance global business unit includes the Rhodia group’s diphenol and fluorine intermediates operations, comprising three main product segments: flavorings and fragrances for the food and perfumery markets (with its flagship vanillin and ethyl-vanillin product line sold under the Rhovanil® and Rhodiarome™ brand names); intermediates and molecules for the crop protection, pharmaceutical and electronics markets; and finally, inhibitors solutions used for by-products of the petrochemical industry and for polymers intended for such end-markets as the construction, automotive and consumer care markets

Rhovanil® is Rhodia leading brand of vanillin production used in Food and Fragrance markets. Rhovanil® is THE food safety guarantee in vanillin applications.

Rhodia is an international chemical company resolutely committed to sustainable development. As a leader in its businesses, the Group aims to improve its customers’ performance through the pursuit of operational excellence and its ability to innovate. The Structured around 11 Global Business Units (GBUs) within 5 business clusters, Rhodia is the partner of major players in the automotive, electronics, flavors and fragrances, health, personal and home care markets, consumer goods and industrial markets. The Group employs around 14 000 people worldwide and generated sales of €5.23 billion in 2010. Rhodia is listed on Euronext Paris.

For more information, please visit our www.rhodia.com.

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This release was published on openPR.