Travel channel voyages plans global platform

Hanover (Germany) 28 February 2007 - Multinational travel channel voyages aims to become a global platform for touristic marketing. Speaking to the leading German travel magazine FVW, Michael McNabb, CEO of voyages television, describes the takeover of TV Travel Shop by Hong Kong-based voyages as central to plans to build a platform for marketing tourism in seven core markets.

“Germany is one of the most important travel markets along with India, China, North America, Scandinavia, Japan and the UK,” says McNabb in FVW’s ITB travel fair edition, published on 1 March. He sees the takeover as an investment in the future, "and it’s always easier to buy an existing channel than to build up a new one”.

McNabb expresses himself pleased with the channel’s development in Germany since its relaunch at the end of October 2006 and points to a steady growth curve. “Viewers are testing us out,” he says, adding that voyages is seeing lots of new customers. In the medium term, he expects the channel’s reach to grow to 20-25 million households and is certain the heralded switchover to digital television will help. “Our success depends on it.”

Voyages offers viewers high-quality programming on travel destinations and lifestyle interests, including location-based and series-based programs. New developments include the talk-show format “Sunday Brunch”, the real-time show “72 hours” (under production) and “Holiday Checker” (pre-production). Viewers can purchase holidays via a call center, the Internet and where available over interactive television applications.

Voyages is a joint venture between Voyages Ltd. and TUI AG. The broadcaster is active in Germany, India, Taiwan and Hong Kong and offers a blend of destinations documentary and holiday booking TV. The head office of the Germany company is in Hanover.

For further information contact:
Michael McNabb, voyages
0511 / 8666-0
Michael@voyagestelevision.com

This release was published on openPR.