Surprise for cable households: Voyages and EWT launch 60,000,000 Euros marketing promotion

Hanover (Germany), 15 February 2007 - The Voyages channel, in cooperation with the Orion Cable subsidiary EWT, have launched a joint marketing campaign to digital households on the EWT network. The parties also announced the channel’s expansion to an additional 350,000 digital homes on the EWT network, bringing the total number of homes that can receive Voyages in Germany to 16 million.

Voyages offers viewers high-quality travel programming on destinations of interest to holiday travellers. It features a wide variety of destinations, including location-based and series-based programs. Viewers can also purchase holidays via a call center, the Internet and where available over interactive television applications.

“EWT understand the importance of building and maintaining relationships with their customers. The two companies have this in common,” explains Michael McNabb, Managing Director of Voyages.

The campaign is built around a Euro 100 Gift Voucher that EWT customers can redeem for travel on the Voyages Channel.

“Voyages have a very good product and we want viewers to sample it,” says Volker Belz, Head of the Product and Project Department at EWT. “The combination of quality programming and holiday packages from the leading suppliers makes sense for most consumers. It is an intelligent way to buy a holiday.”

Voyages works with leading travel suppliers to develop and package products for sale on the channel. Supplier relationships include TUI, 1-2-Fly, Berge & Meer and others. Voyages is a joint venture between TUI AG and Television Voyages Ltd and operates in Germany, India, Taiwan and Hong Kong.

EWT, a cable operator on Network Levels 3 and 4, supplies around two million households across Germany with cable television.

Voyages TV is a joint venture between Voyages Ltd. and TUI AG. The broadcaster is active in Germany, India, Taiwan and Hong Kong and offers a blend of destinations documentary and holiday booking TV. The head office of the Germany company is in Hanover.

Voyages Television
Expo Plaza 10
30539 Hannover
Germany
Further information:
Michael McNabb,
Tel: 49 (0)511/8666-0
E-mail: michael@voyages.tv

This release was published on openPR.